T100 Children's Wear Family Parenting Drama "100% Dad" Concerns Missing Parental Love

(The main team of the play and the main actors pose for a photo at the press conference)

The conference kicked off with the video of the warm-hearted father and son who had already clicked on tens of thousands of people. After that, six children stars wearing T100 costumes performed lively dance performances, bringing the conference atmosphere to a climax.

Zhu Jingfang, artistic director of the show and deputy director of the China Children's Drama Research Association, said that the topic of "100% Dad" is based on the social status of "father's lack of love" and "father absence of family education". In this regard, director Wang Yuxing said that as a parent-child musical play on the subject of realism, he hoped that the story of the audience with laughter, tears, and love would be triggered by the audience, and more parents would be able to Understand the inner world of children and let them grow freely and happily.

It was the organizers' attention to social issues such as "Father's Lack of Love" that attracted the attention of T100 children's wear. The shooting concept of the play also coincided with the concept of development of T100 concerned with parent-child culture. For many years, T100 has always regarded the “communicator of parent-child communication” as the mission of the company. Li Changlun, the general manager of the company as a member of the local CPPCC, also had a proposal of “Children's Day to Parent-Child Day, Parents should Defer Legal Holidays”, calling for the annual one. Parents should be allowed to take statutory holidays and spend the Children's Day with Children. The proposal received support from all walks of life and caused widespread media attention. It has called for the establishment of the "Chinese Parent-child Day."

When designing parent-child clothes, T100 emphasizes that parents and children's clothing must have "successive" DNA. At the same time, the unified and yet fashionable parent-child outfit will present the sponsor’s original intention of “making a play that enables children to communicate and resonate” to the audience more intuitively.