40 years ago, when Chen Ruinan, the captain of the production team of Pingzhou Dundong Duntou, founded the Pingdong Duntou jade processing factory, he only thought about letting the villagers of the production team have enough to eat; 40 years later, the 1.3 km stretched from here. The Pingzhou Jade Street has gathered nearly 3,000 shops, and as a center, the Pingzhou jade market has become one of the four major jade markets in China. There is no jade raw material in Pingzhou, but there are thousands of jade processing factories. The production and sales of jade and jade products are also the largest in the country and the world. Why does Pingzhou jade can be "out of nothing", and where does the gene behind it come from? The reporter visited the company in the past few days and found that the development of the jade industry in Pingzhou can be summarized as an extremely simple economic common sense: "nothing is born" and "people have me." In the Guangxu period, there was a match factory in Pingzhou. Looking at Pingzhou from the map, it is easy to see that Pingzhou is strategically located: it is located in the southeastern part of Nanhai District, Foshan City, and is located at the intersection of the four districts of Foshan City, Chancheng, Shunde and Guangzhou, Liwan and Panyu. "Pingzhou Street Records of Nanhai City" (hereinafter referred to as "Pingzhou") records: the history of Pingzhou was affected by the industrial development of Guangfo and Foshan. First, it was earlier to work or to operate in the industry and business. Second, it was established earlier. Handicraft industry and modern industry. In the tenth year of Guangxu Emperor Guangxu (1884), a Yihe match factory was built in Pingzhou, and the matchbox was processed outside, which enabled the villagers to increase some sideline income. At the beginning of the Republic of China, Pingzhou had appeared in handicrafts such as wood, furniture, bamboo and rattan. “Pingzhou’s industry is dominated by handicrafts, which is also related to the hard-working character of Pingzhou people.†As a native of Pingzhou, Zhou Qilin was the deputy editor of Ping Zhou Zhi (2008 edition). Collection of continent culture. In his view, the development of many industries in Pingzhou has benefited from the unique geographical location of Pingzhou. Due to its proximity to Guangzhou, it can undertake the processing of some industries in Guangzhou. The rise of the Pingzhou jade industry is due to its proximity to the Guangzhou jade market located in Fangcun, which is exposed by its resources. Doing farm work in the daytime processing jade Pingzhou handicraft industry has a long history, but along the way, Pingzhou's industry is very scattered. Among them, Pingzhou jade is considered to be the most well-known industry. According to "Pingzhou", Pingzhou jade appeared in the 1940s. The Guangzhou jade merchant Liang of Pingzhou Pingdongjiang introduced jade crafts from Guangzhou and returned to Pingzhou to start sporadic jade processing. In the mid-1970s, the three brothers Chen Ping, Chen Zurong and Chen Ruinan of Pingdong Village in Pingzhou founded the Pingdong Duntou Jade Processing Factory (a social enterprise) and took over the jade processing business of the provincial handicraft import and export company. Processing light body is the main. Due to the well-managed management of Mr. Chen Ruinan, the jade factory workers who wash their feet on the field are working hard. Among the several processing points of the provincial handicraft import and export company, the heading jade factory has the best processing technology and the best quality, so the business volume is constantly increase. The jade factory has also cultivated a large number of technical talents in the design, processing and production of jade articles. “The factory was built to survive.†At the Jade Street in Pingzhou, Mr. Chen Ruinan, who is over 70 years old, accepted an interview with the reporter and recalled the construction of the Pingdong Duntou jade processing factory. At that time, Chen Ruinan's eldest brother Chen Guang was a technician at the Provincial Arts & Crafts Import and Export Corporation. Through his introduction, Chen Ruinan took 25 old jade ear buckles to renovate the five-year-old Chen Zurong. As the five brothers' craftsmanship is solid, the provincial handicraft import and export company is quite satisfied, and since then, a large number of jade ear buckle business has been contracted. When Chen Ruinan was the captain of the production team of Pingdong Duntou, he selected 27 local villagers to be skilled workers, and Chen Zurong taught them by hand. "We are using the profits of burning bricks to develop sideline business." Chen Ruinan said that in order to undertake the business, the processing plant also purchased a soil lathe. Local villagers go to work in the processing plant after farming, do farm work during the day, process jade in the evening, work day and night, all year round. While under tremendous pressure, the local villagers also gave Chen Ruinan great support. “The villagers have such a job and they are very cherished. My eldest brother will come back every week to instruct the villagers to process. Every batch of goods needs him to carry out the final check. The processing factory has not been tried once for more than 10 years. Passing through." Chen Ruinan introduced that the processing plant has a total of more than 40 people, the annual processing output value of 80,000 yuan. Skillful craftsmen drift across the ocean to find jade raw materials In 1978, after the reform and opening up, the self-employed households sprang up like mushrooms. In the 1980s, in line with the historical trend of the dissolution of the commune, the Pingdong Duntou jade processing factory, which is a social enterprise, was also disbanded. After the dissolution of the jade processing factory, the workers in the factory opened family workshops. In order to raise raw materials and gain more autonomy, these skilled workers and skilled craftsmen scattered around Pingzhou have raised their own funds to purchase Myanmar jadeite from Tengchong, Yingjiang, Zhangfeng, Ruili and Wancho in the Yunnan-China-Burma border. Come back to the processing and production of jade products, family workshop-style jade processing has become a common practice. Liang Hsiaolin, president of Pingzhou Jewelry and Jade Association, experienced the grand occasion of the year. As a witness to the development of Pingzhou jade, he is also a recorder. According to him, the jade products produced by various merchants at that time were usually sold in the jade shops of Changshou Road and Hualin Temple in Liwan District, Guangzhou. After a few years, because Pingzhou jade is good at doing light body, not only good quality, good craftsmanship, but also cheap, it will soon be heard in the jade industry all over the country and Southeast Asia. The jade dealers from all over the country go directly to Pingdong Pier in Pingzhou. The first village to purchase jade products. In the mid-1980s, the Pingzhou jade market gradually took shape. As the sales of jade products are getting bigger and bigger, many people in neighboring villages have also joined the investment by friends. The number of Pingzhou jade operators and employees has been increasing. In the mid-1990s, along with the rapid development of economic construction, the Pingzhou District Party Committee, the District Government and the Party Branch of Pingdong Village invested a lot of manpower and funds to turn Pingdong Avenue into Pingzhou Jade Street to make jade articles. The sales are concentrated in the shops on both sides of the avenue, and the standardized operation and management are implemented, which greatly improves the sales environment of jade. The Pingzhou Jade Street, which specializes in selling jade, began to form. Pingzhou Yutianzi transforms transformation with integrity After more than 40 years of development, at the peak of the peak period, there are more than 3,000 jade shops in Pingzhou Jade Street, and there are more than 1,000 large and small processing factories. The number of employees exceeds 50,000, forming a whole industrial chain model of jade production and sales. In this process, there are also a series of industry problems, such as the mutual bidding when buying jade, and the problem of a small number of people selling jade products. Pingzhou jade merchants began to think about the overall creation of the Pingzhou jade brand, standardize the trading order of the jade market, and win and maintain the recognition of consumers with integrity. In 2001, Pingzhou Jewelry and Jade Association was formally established and established the “Integrity Management Allianceâ€. Any shop that joins the alliance will be subject to a complaint if it defrauds the customer. Once it is verified, in addition to ordering the customer to refund the full amount of the fake and fake payment and apologize to the customer, the fine of the same amount of the fake payment will be imposed. First, retreat one, fine one. In addition, by registering the “Pingzhou Jadeware†collective trademark, we will strive to create the “Pingzhou Jadeware†brand and improve the influence of Pingzhou jade at home and abroad. The road of industrial tourism in Pingzhou Jade Street has already been put on the agenda. “Using the jade culture, jade history, jade art and other themes of Pingzhou to attract tourists from all over the world, operate in good faith, shape the brand, enhance and promote the popularity of the jade industry through tourists, and integrate tourism into the industry and trade, which in turn promotes jade. The upgrading of the cultural industry." In the view of Tang Saiguang, director of the Guicheng Sub-district Office, Pingzhou should be used as a model to promote business and cultural tourism in Guicheng. As a result, the creation of a national 4A tourist attraction has become an important opportunity. After two years of creation, on April 19, 2014, Foshan Guicheng Pingzhou Jade Street was officially listed as a national 4A tourist attraction. The creation of the scenic spot has undoubtedly brought new opportunities for the development of Pingzhou Jade Street. The reporter visited and found that on weekends or holidays, Pingzhou Jade Street is full of people, and there are many foreign tourists who come to shop. Reporter's notes Entrepreneurship must be strong Innovation needs to last The development of Pingzhou jade is a story of entrepreneurship from scratch. Without jade raw materials, it has become one of the four major jade markets in the country. At the beginning of the rise of the industry, as Chen Ruinan, an entrepreneur who was 40 years ago, said that due to the lack of living conditions, local villagers became rich with their own hands. But what is valuable is that Pingzhou people have not stopped here. From simple family workshops to the current buzz at home and abroad, they have not only hard work, but also the judgment of the market and the courage to be the first. Just like in the 1980s, Pingzhou people dared to go to Yunnan, Myanmar and other regions to purchase the best quality jade raw materials, leading the development trend of jade carving skills. Since the development of Pingzhou jade, it faces the challenges of a sluggish economic environment and a weak consumer demand for jade. Under such a new normal, how Pingzhou people continue to play the spirit of being bold and pioneering, tapping the potential needs of consumers, and maintaining product innovation are worth considering. Fortunately, at present, Guicheng has established the Pingzhou Jade School of Guicheng Vocational and Technical School in Nanhai District, focusing on the vocational training of jade carving talents, carrying out school-enterprise cooperation, Unicom Pingzhou Jade Carving Arts and Crafts School and Zhenyu Runde Arts and Crafts Vocational Training School for the industry. Deliver professional skills. I hope that these measures will become the new kinetic energy for the continuous innovation of Pingzhou jade. This kind of Functional Fabric is usually treated by adding functional materials, adding various preparations and processes in the production process and finishing process. 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October 06, 2022