BONI Awarded 2016 Best Business Men's Brand Award

The "China Haier Washing Machine 2016. China Fashion Awards" sponsored by China Textile Industry Federation, China Garment Association, China Fashion Designers Association, Haier Washing Machine and Tmall Costumes was held on March 28 at the Beijing International Convention and Exhibition Center. Beijing Palace falls.

The event was a star-studded event. The annual fashion event in the Chinese apparel industry brought together dozens of industry leaders, hundreds of outstanding entrepreneurs, and Xinhua News Agency, CCTV, Sohu Fashion, Sina Fashion, Netease, and Bazaar. representative.

After the brand market's comprehensive performance research, social and public network selection, industry experts' rigorous review, and 30 media representatives' on-site voting, the BONI brand was awarded the best business men's brand award.

BONI - Best Business Men's Brand

The sewing time of BONI Garni clothing was written in the 90s of this century. It is China's first fashion high-end men's wear brand with the concept of “suits for instant suits”. The brand is based on the “Neo Gentleman's Elegant Lifestyle” and the “clothing is the real nude” philosophy of dress. It inherits Italy's exquisite craftsmanship and draws on the essence of European fashion elements. It adopts international top fabrics for many years. To study the Chinese men's stature data and develop the first suit of a slim suit that fits Chinese men, highlighting the aesthetic appeal of classic trends after the impact of Eastern and Western cultures, and becoming the mainstream brand for elegant men to choose business menswear. one.

Zhang Zhiqiang, director of brand marketing at Shanghai Fortune Industrial Development Co., Ltd., said at the time of the award: “The BONI has won the Best Business Men’s Brand Award and is recognized and encouraged by customers, experts, and the media for the BONI brand. Faced with relatively severe In the men's wear market environment, what BONI is doing is to return to the essence of the brand and devote itself to researching customer needs. In the spirit of a tradesman, we provide customers with high quality products and at the same time provide more value-added services for our consumers. Since 2016, BONI has been updated. Our own customer service management system has launched the young brand E.SENSE. We hope to use this award and the upcoming 20th birthday as a new starting point to constantly improve ourselves so that BONI can truly meet the psychological age of 35-year old new gentleman men. Dressing needs on different occasions."

The China Apparel Awards are the highest honors in the Chinese clothing field and carry the dreams of all apparel industry people. The BONI men's wear was won by all walks of life with support and care. BONI will continue to innovate, pursue quality and service, and take a solid step toward China's first business men's brand.