Currently, the macroeconomic environment continued to slump, the entire apparel industry are in trouble! For OEMs and garment-based garment factories, labor shortage, high labor costs, obvious price disadvantage, garment factories and customer orders are continuously transferred to Southeast Asia. For brand clothing companies and joining agents, but also face the impact of e-commerce, high inventory, high product homogeneity, the customer aesthetic fatigue, fierce price competition and more harsh challenges! However, under such circumstances, the high-end women's brand BeyRinger (Bellinginger) is against the trend of subversive innovation to seize the 30 to 55-year-old high-end women's market, causing the whole industry's attention!

BeyRinger贝灵格:颠覆式创新 引领服装业

No stock pressure regardless of size

"Product! Product! Or Product! The essence of business is the sale of goods and services, so in order to fundamentally solve the problem of the apparel industry, we must return to the fundamentals, starting from the innovation of the product itself! Therefore, BeyrRinger first concern is the product Its own revolutionary innovation, "said Mr. Huo, head of the BeyRinger brand.

After rigorous analysis and in-depth analysis, BeyRinger established the brand positioning of the world's high-end pleated ladies, and immediately go all out to focus on high-end pleated women's R & D design! Different from the traditional fabric with flat fabric, BeyRinger's most important feature is that all the models are used in all crimp fabric! Because pleated fabric has very good elasticity, the amount of cloth has sufficient margin and contractility, so the same dress, obese customers put on, the folds will naturally propped up, and then natural slightly closed, does not appear bloated hypertrophy; if Lean people wear, because of their own contractions and natural shape, very self-cultivation, so fat and sturdy! This means BeyRinger brand clothes can be divided into sizes, the same piece of clothing only one size, this is a fundamental improvement, completely solve the traditional clothing because of the size of the stock pressure caused by inventory and financial pressure, by the agents And franchisee welcome!

Another advantage of using crimp fabric is: As the fabric itself after creasing, so not afraid of wrinkles, no ironing, machine wash and hand wash can be! All BeyRinger's ladies wear revolutionary crimping technology so they are not afraid of wrinkles, whether in their home or business trip, in their wardrobe or in their suitcases, when they are open, they are still smooth, and do not have to iron their clothes Convenience and peace of mind! Washing can be thrown into the washing machine, you can also hand wash, very easy! These breakthrough advantages, completely solve the traditional clothing difficult to take care of and maintenance of the drawbacks, fully meet the fast-paced urban life!

The world's leading crimping technology

In order to create a high-end brand, BeyRinger does not want to hype like other brands. Instead, it focuses on the development and manufacture of crimp technology and introduces the world's top brand R & D team to develop the latest crimp technology! At present, almost all the traditional pleated fabrics in the world are based on straight pleats and wide pleats. The biggest problems are that the pleats are too simple, and the elbows, knees and side seams are easy to bulge and the fabrics feel too hard , Style development is subject to constraints, a single expression, prone to aesthetic fatigue! In response to the above problems, BeyRinger brand painstakingly painstaking research, has developed a number of leading global compression technology, crimp level has risen to a new level!

BeyRinger original three-dimensional pattern crimping technology, can be a variety of patterns and any pattern in a three-dimensional manner to the crimp fabric transfer, the folds of flowers, flowers in the folds, the folds that figure, the figure is the fold, the clothing Combined with visual arts, the visual arts and clothing into one! These three-dimensional pattern clear and vivid, delicate folds delicate, extremely context clear, very expressive, comfortable to control each of the folds of the shape, showing a very superb technical ability and imagination, so that customers can not put it down, it is shocking.

BeyRinger original ultra-dense crimping technology that can be processed into a very small natural fabric folds, or create the same bark effect, like a natural pleat, as if the natural masterpiece, put on but silky smooth, Feel incredible. Some of these dense folds, such as silk, light and agile, and some texture rich, very good sense of vertical, after wearing amazing. BeyRinger original chaos folding technology, the fabric can be processed into slender irregular chaos folds, intertwined between the folds, showing the beauty of the rhythm in the chaos, emitting a natural aura in the rhythm. Pleated innovation such as these, endless, after reading, people like to taste like a beautiful meal, color and taste, savor, a layer of taste and taste after another layer of taste, rich sense of hierarchy and Rich content, endless charm!

BeyRinger贝灵格:颠覆式创新 引领服装业

Disdain for the world's top production level

BeyRinger everyone, are flowing in the bones of innovative blood! BeyRinger everyone, eyes are exuded the pursuit of high quality! They are willing to loneliness, with the ultimate craftsman spirit, continuous innovation and upgrading of personnel skills, process innovation, and equipment research and development, making BeyRinger's technology standards quietly reached the level of production disregard global!

In order to ensure world-class quality, almost all BeyRinger equipment imported from abroad, and then according to product demand, the equipment again targeted custom modification, a lot of equipment features are unique on the market, many of the folds are on the market Unseen, and the quality of the products produced.

BeyRinger's manufacturing team through continuous efforts to overcome one after another technical difficulties, abandoned domestic crepe manufacturers cut the pleating method, creating a unique Bayesian pleat technology to achieve cornering overtaking.
In order to achieve the desired effect of the style, BeyRinger boldly enabled the use of ultra-thin fabrics and various special fabrics that can not be processed by the pleat manufacturers, posing a huge challenge in all aspects of production. To ultra-thin fabric, for example, the requirements of the technicians cutting and parking spaces are high, and many other processes are also a lot of mechanics are not adapted due to be eliminated, and ultimately be able to stay are experts, these experts and then BeyRinger internal Training and training, and gradually grow into the top pleated garment craftsmen!

"The pleated garments we produce are just as flat as a piece of paper. The side seams are totally natural. There is no drum up. The folds are elastic and very tight. They will not spread over time and will feel soft." Not only that, every detail shows BeyRinger's top level of production, with a small detail as an example, one of our ultra-thin scarves, using a sophisticated edge technology, rather than the common edge technology. In the mass production of the curved edge of the fight so full and even tight, is the need for high technical difficulty! "BeyRinger (Bellinginger) brand founder, said Ms. Chen proudly said.

In addition, BeyRinger also has a complete supply chain of fabric processing, style design and manufacturing. All production processes are completed in its own factory. Nearly 100 processes and no outsourcing of processes ensure the reliability of product quality. Controllability of delivery cycle!

BeyRinger贝灵格:颠覆式创新 引领服装业

Use of first-class imported materials

Be located in the high-end pleated women, BeyRinger in the choice of fabric is very particular about, mainly imported fabrics in Europe and Japan and South Korea dominated, both the look and feel, are significantly better than the domestic fabric. Another advantage of using imported fabric is that when the performance of the pleats stable, the color will not change color distortion, after a variety of processing is still realistic and moving, never fade fade.

In order to match the identity of high-end customers, BeyRinger excellent selection of expensive imported European paper flower, the flower is very beautiful, beautiful color and attractive, texture as thin as onion skin, toughness is very good, the wind and rain do not fade, direct sunlight Not fade! Ms. Chan, head of BeyRinger brand, said: "The main price of BeyRinger belt is RMB5,000, so we have to provide high-end value to our customers, so we always choose the best quality flower paper without hesitation. Paper usually only save a week or two, some can only save a year or two, but there is no shelf life of the import flower paper restrictions, net color paper as an example, decades will not have color, and pattern Very beautiful! "To blend the best of flower paper with the best pleated ladies, BeyRinger has designed a special large-scale printing machine to ensure the best way to show the amazing flower paper effect !

BeyRinger also made a lot of effort in material wherever the customer could not see it. To produce auxiliary materials, for example, in order to ensure the stability of product quality, BeyRinger all imported special materials used abroad. Taking paper as an example, the toughness of these papers is very good, without any impurities in purity, and does not change color even under extreme conditions, and will not become brittle and harden. Even an ordinary cushion, BeyRinger are imported wool felt; some production support materials, even more demanding than the level of medical supplies!

BeyRinger贝灵格:颠覆式创新 引领服装业

Subversive innovation to open up a vast blue ocean

It is based on subversive product advantages and technological advantages, making BeyRinger in the subdivision area established a strong technical barriers, the formation of a unique product competitiveness, it is difficult to be imitated and copied, to high-end customers have a strong viscosity and attract Force, enhance the high-end shopping centers and shopping malls, so franchisees no longer worry about homogeneity with other brands of products, agents also greatly reduce inventory pressure and financial pressure, so as to achieve a win-win situation.
Undoubtedly, BeyRinger has developed a vast blue ocean in the apparel industry with its unique style of creasing and the world's leading core technology, occupying an extremely important position in the field of high-end women!

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