The correct location is the first condition for making money in stores. Especially nowadays consumers, "lazy" more and more, geographical advantages are particularly important. June of this year, I officially joined the peach season underwear shop, after joining the top priority is the store location. Before, there are two brands in my name textile shop, more familiar with the location of the store. Now I first joined peach season underwear chain, site selection mainly consider the following factors: 1, business district factors Different locations, the formation of different business district, business district development will directly affect the store's profitability. Site selection in a mature business district, a fixed flow of people to ensure that the quality of peach blossom season, price-friendly, is the competitive advantage. 2, the flow of people factors Underwear stores pay attention to the "popularity", the store where the location of large population mobility, but also to some extent determines the order number of transactions. High population density areas, customers close to the store, can increase the frequency of shopping. 3, purchasing power factor Survey purchasing power may not have to investigate each family's income and expenditure, we can go to a nearby store to see product pricing, probably can figure out the overall purchasing power in the region. Of course, middle-aged and young people generally have better economic conditions, stronger purchasing power, and the area inhabited by them as a priority store. 4, traffic factors Traffic factors directly affect the store business is good or bad, but not only high-end shopping malls, the edge of the road is the prime location in the main road extending out of the residential area of ​​the streets, densely populated, commuters large flow of people , Is also suitable for a place to open a lingerie shop. 5, competitive factors Siting in the same industry store where the business district, will form a competitive situation. Well, the size of their own stores, decoration grade, service standards, etc., must not be lower than its peers, it is best slightly higher than their peers, otherwise they will always be in a passive competitive position. For local, peach blossom season is a new brand, my peach season lingerie shop is full of "exclusive"! I thought customers would not be able to accept the new brand at the beginning. Surprisingly, under the guidance of the mature opening planning scheme of the Peach Blossom Season and support from the supervisors, there was a "good start" on the opening day and many customers were even more satisfied Run from the brand of peach season. The so-called brand power, reflected in here! During the opening, the performance easily broken million! The first shot has been started, followed by more vigorously promotional activities, I believe store performance will hit a new high! Wish my lingerie shop performance Changhong! I wish Peach brand more powerful!
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December 02, 2022