Home textile companies have become busy preparing for the Shanghai Home Textiles Exhibition

From the summer to the summer, as the weather continues to heat up, home textile companies have become more busy. While they are on the order to maintain daily production orders, they are carefully preparing for the upcoming exhibits at the Shanghai Home Textiles Exhibition. As the wind vane of the industry, since its establishment more than 20 years ago, the Home Textiles Fair has gathered a large number of outstanding home textile enterprises at home and abroad, providing usable resources that can be shared, providing unlimited value for the development of the industry. Therefore, for enterprises, taking full advantage of the opportunity held by the exhibition, presenting products, brands and culture to the audience of the exhibition, and the upstream and downstream partners of the industry chain, and understanding the development trend of the industry, it is equal to grasping the market opportunities.

The enthusiasm of the company is due to the attractiveness of the exhibition, and the attraction of the exhibition comes from its continuous innovation every year. In August this year, the 2016 Autumn and Winter Home Textiles Exhibition, jointly organized by China Household Textile Industry Association, China International Trade Promotion Council Textile Industry Branch and Frankfurt (Hong Kong) Exhibition Company, will be held in Shanghai. Yang Zhaohua, president of China National Textile Association, said that in the past, China International Home Textiles Exhibition held the aim of promoting the development of the industry and built a high-quality exhibition platform for home textile enterprises. This year, based on this purpose, the organizers will listen more to the voices from enterprises and enterprises. Really interacting and innovating, creating more conditions for the smooth development of the exhibition and creating more business value for the long-term development of the company.

China International Home Textiles Exhibition is currently held twice a year, divided into spring, summer and autumn and winter fairs. The spring home textile exhibition is mainly made up of bedding products, which is in line with the five exhibitions of clothing, fabrics, yarns and PHvalues. In the autumn home textile exhibition, the direction was adjusted according to the development trend of the industry. The exhibition mainly concentrated on the domestic excellent soft-cloth fabric enterprises. Yang Zhaohua said that looking at the development of the industry, the market development market, the positioning of the autumn home textile exhibition is more clear, that is, to create the "people spinning", "big home" concept, and advocate "new home textile, new life." The contents of the exhibits are more abundant. In addition to decorative fabrics, sunshade, window coverings, wall coverings, carpets, accessories, leather, home textile accessories, and intelligent household products have been added to enhance product quality, innovative product varieties, and reduce operating costs. Supply side structure reform.

Trend: The "2017/18 China Home Textile Trends" launched by the China National Textile Association's Trend Research and Promotion Studio and the Constantine Fashion Design Group have completed the research on the trend concept, which will be officially released at the exhibition. Experts in the field will provide a comprehensive and in-depth interpretation of international home trends.

Design Competition: During the exhibition, the award ceremony and the exhibition of “Zhangyi Cup 2016 China International Home Textile Product Design Competition” and “Haining Home Textile Cup 2016 China International Home Textile Creative Design Competition” will be held. This year, “Zhang Yu Cup” continued to deepen cooperation with Tmall Home Textiles, and launched online award-winning design works to truly transform the works into commodities. The “Haining Home Textile Cup” has undergone a major innovation reform this year, and for the first time, it has joined the overall soft-wear category to make the competition more in line with the industry development needs.

Cross-border activities: In terms of home soft-wearing, this year, the organizers invited three important guests in the field of overall home and soft-clothing designers, as well as 200 indoor and soft-package designers and 20 media to participate in the exhibition of home textiles and soft-clothing cross-border forum. . In the furniture industry, cooperation continued to deepen, and three furniture companies were invited to participate in Hall 4.2 to hold a theme forum of “Life is Unbounded, Wonderful and Unlimited”. Focusing on the "cross" world, the exhibition invites five major industries closely related to home textiles, furniture, sanitary ware, real estate and home decoration design to create a perfect home experience for consumers and create a wonderful life for consumers.

In the context of "Internet +", online and offline integration has become a trend of industry development. At the home textile exhibition in August, the organizers will invite many home appliance manufacturers to open related activities to help enterprises quickly enter the e-commerce, assist in the deepening reform of the offline exhibition functions, and create a new situation in the online economy of China National Textile Exhibition. At that time, many industry leaders, elites, and e-commerce companies will gather at the exhibition to share cutting-edge information, explore e-commerce innovation concepts and development trends, showcase advanced products, technologies, and innovative thinking results, and promote technical exchanges and trade cooperation between enterprises at home and abroad. .