Following the first show of Huamu Shen's “First Photo and Pu” in Shanghai Fashion Week in 2019, on October 12th, Huamu Shen held another static exhibition. The theme of the exhibition was “Wei Path·Chongcuo”, from the brand origin. The poem "The path is secluded, the zen room is deep and the flowers are deep." "Chongcuo" homophonic "calls the wrong", I hope that through this exhibition, you can think about some misunderstandings about the existence of Chinese style clothing in the past! Such intensive interpretations also hope to show more of the charm of brand design, to impress more audiences, and let them fall in love with the original Chinese style.

“Daily wearable, Chinese style is extravagant.” It has always been the positioning of Huamu's deep brand style. The expression of this static show clothing in style design is also the same, which will be inspired by the traditional design inspiration, such as: blue folder, mountain sea The traditional crafts and patterns, combined with the design of the slanting plaque, confrontation, wide sleeves and cloud shoulders in the ancient classic costumes, integrate the East and West versions, simplify the complexity, and take the Chinese culture as the foundation. Modern fashion is presented in a way that is suitable for everyday wear, so that Chinese clothing can be worn and worn everyday.

The design and production of this hand-made Su embroidery section of the static show was invited by the master of Chinese arts and crafts, the representative inheritor of the national-level non-legacy project Su embroidery, and the teacher Yao Jianping and his art team who were known as the “Quan embroidered emperor”. Combining the unique and fashionable Chinese style of Huamu and the artisan-level hand-embroidered craftsmanship, it integrates traditional handicrafts, fashion life and original design, and presents a large number of hand-made embroidery models for the audience, which is intended to convey the artistic and practical beauty of contemporary Su embroidery. The show costumes are also ingeniously blended with Chinese-style patterns and Western-style embroidery and modern printing techniques, so that the models and patterns have both Chinese cultural connotations and modern charms, so that the costumes can be both in the show and in the daily life. Easy to navigate.

The hand-made embroidered costumes are worth a lot of money, and the cost alone is tens of thousands to hundreds of thousands. In order to bring the national ceremony-level hand-embroidered art, through the innovation of pattern design and skill, it is saved in the museum, which makes people feel unreachable. Art works have brought people's lives, so outside the show, Huamu Shen will also introduce more styles for consumers who love Suzhou embroidery art, and achieve the original intention of using the embroidery elements in this season: let Suzhou embroidery art be closer to life.

Compared with the dynamic release, “Wei Path·Chongcuo” also showed the audience a Zen-like audiovisual experience in this static release. Just like the origin of the theme of the show, “The winding path is secluded, the Zen room is deep,” the exhibition area has become a gradual maze form. Through the internal scene design, the artistic conception in the verse is reproduced: the bamboo forest covers the path to the depths, and the leaves follow The wind swayed, and people couldn’t help but explore the Zen houses and flowers in the maolin. Combining the style of the show with the style of the Chinese clothing, it brings a quiet and artistic concept to the audience, but it is full of exploration and subversive.

October 18, 2018