Lan Tianyu: How to save your jealousy

Jade species Lantian. In the "Lantian Jade Culture Museum" next to the site of the original "Hanwu Dinghu Yanshou Palace", the four characters of "Jade Species Lantian" were arranged in a prominent position. Whether it is for the owner of the museum, or more Lantian people, Lantian's more than 4,000 years of jade history is proud of them. Lantian people believe that the jade is not mined from the mountains, but the seeds of jade are planted and then grown in the fields. Therefore, the place where jade is produced in Xinjiang is called Hetian, and the place where jade is produced in Shaanxi is called Lantian.

However, compared to the famous name of Lan Tianyu, Lan Tianyu's reality is rather embarrassing.

The traditional mining method has a flaw in the quality of jade, the embarrassment of the backward process on the market, and the defamation of the operation to the development of the industry. All this makes a geographical indication product that should be proud of Shaanxi as the book. The imagination of jade smoke.

1, the store owner's mixed way out

As long as you come to Lantian, the large and small Lantian jade shops will always squeeze into your eyes.

The goods in the store can also be described as dazzling, ranging from ornaments to jewelry. However, when you ask the boss what jade is, the boss is mostly ambiguous. If you ask more, come to the jade jade.

In fact, jade is jade, jade is jade, how can there be the term "Jade Jade"?

The ambiguity of the store owner is the ambiguity of Lan Tianyu. In history, Lantian Yuhe is famous. From Qin Shihuang’s “Guanguo Yuxi” to the Tang Xuanzong’s special jade made by Yang Yuhuan, it is made by Lantianyu. In the archaeological discovery, the unearthing of the cultural relics related to Lantian jade proves the important role of Lantian jade in the inheritance of Chinese culture. The vegetable jade shovel made by Lantian jade unearthed from the Shenmu Dendrobium site, the Lantian jade unearthed from the Mausoleum of Emperor Wu of the Han Dynasty The gods and jade shops are the first to prove the ancient people’s incomparable cherish for Lantian jade.

“Lantianyu on the head, Daqinzhu behind the ear”, Han Yuefu accurately described the standard configuration of ancient beauty. It is such a long history and culture that has created the unique commercial brand of Lantianyu in the world. However, history is history after all. The reality is that Lantian jade uses traditional frying stone mining methods, so most of the mineral materials are surface minerals, and the grade is not high. Among them, fine raw materials should be selected to make the jade and transparent jade. The product is quite difficult. In addition, the production equipment is old and aging, the process is backward, and the products are rough and not graded, which has become the feeling of many people on Lantianyu.

So, where are the products of Lantian's large and small jade shops?

A Lantian jade insider said: "The jade and jadeites that are worth some money in the store are coming from the Shifo Temple in Zhenping County, Nanyang, Henan. There are not a few pieces of Lantian jade that can be sold out and sold out."

If it is only the jade of his mountain, it is still second. In fact, for various reasons, there are cases in the sales market where counterfeit “Lantian jade” is sold in low-grade synthetic gemstones, plastics, and plexiglass.

What is the condition of the real jade produced in Lantian? The store owner took out a pair of Lantian jade jade bracelets, the price is only 30 yuan, is this one of China's four famous jade? Asking the owner of the store to prove that the owner of the store is not sloppy, immediately issued a certificate of authoritative identification and proof of formal procurement.

The insiders know that the boss has not lied, and Lan Tianyu is now in this situation. The famous but not the price, not only the body of the lady, but most of the time was also impersonated.

In Lantian, the jade of his mountain became a big helplessness and embarrassment.

2, Lantian people sell jade as a stone

Why do you sell more jade products from the field in the Lantian market? Is it because Lantian has no jade?

the answer is negative.

In 1978, the People’s Daily published the serpentine petrochemical marble jade in Lantian, which was considered to be the ancient recorded Lantian jade. In 2002, the Shaanxi Provincial Geological Bureau conducted a survey on Lantian jade, and found four jade ore belts, five jade ore bodies, and 11 million cubic meters of jade resources.

The abundant reserves have not brought the jade industry to a high-end development. On the contrary, the market's non-standardization has led to the occurrence of false and real, sub-prime, competitive business, and competitive price reductions. In a jade shop, I asked the local Lantian Yudu what to do. The owner pointed to a jade pillow in the corner of the shop and said, "This is all done by Lantian jade." It is understood that most jade plants will process Lantian jade. Into a pillow, tile, ornaments, landscape stone and even urns.

A jade insider said: "The Lantian jade market is not temperate. Everyone is not thinking about the quality and craftsmanship. Instead, they only pay attention to the jade, and mass production is carried out in large quantities. When they are sold, they are dumping each other and artificially selling jade as a stone. ."

Jade sells stone prices because Lantian Yu is really not as good as people?

Obviously, not all. Jin Jin continued, the general manager of Shaanxi Jinxu Lantianyu Development Co., Ltd., is also the top ten outstanding jade master of Lantian. In the jade culture museum he built, there are jade carving works that he participated in the production of the world. He used the characteristics of Lantian jade ash to cover the white, and vividly carved out the scene of eight polar bears walking on the ice sheet. The color of Lantian jade perfectly shows the snowy sea, while the eight bears sit or walk, or bend the fish. Every one is vivid.

Jin Jin continued: "Lantian jade also has high quality, very suitable for carving handicrafts. The key is that we must have a good jade carving master. After the reform and opening up, Lantian County has set up a state-owned jade factory, which can be developed to the top of the county. Ten people, there are more than 300 jade carving technicians, among which there are some foreign masters. Under such technical reserve conditions, Lantian has more than 160 jade processing enterprises and more than 400 jade stores."

It is not difficult to calculate that the average number of ordinary technicians in a jade factory is less than two, not to mention the high-level jade carving master.

How can such a talent reserve guarantee the carving of high-quality jade carvings?

Built in the 1980s, there was an adobe house in the backyard of the Lantian County jade factory. When approaching the room along the path, the sound of the machine grinding jade gradually became clear. Opening the curtain, the inheritance of the intangible cultural heritage of Lantian jade carving is looking for the reading glasses, and the jade carving is concentrated under the water mill. The jade carvings carved in the hands of the old man are called "Lonely Shuguang Sleeve", and the large pieces of evenly white jade are the main body. The outline of the Shenzhou spacecraft and the dragonfly has already appeared, and the green part of the lower end just happens to engrave the branches and leaves of the laurel tree. The one-foot-high decoration man has been carving for half a month.

"There are not many people who study jade carving, and most people do not have good culture, art, and sculpture skills. Young people are eager to find fine art." The old man is worried about the lack of jade carving technicians.

As an heir to the intangible cultural heritage, the old man who is looking for Lin has felt that his responsibility is very heavy. "This is everyone's affirmation to me. Since it is rated as a 'master', it is necessary to engrave a work that conforms to the level, and it is worthy of the title of Lantian jade carving and master of arts and crafts. On the other hand, I am also older, how to inherit the craft, always It’s a problem that I can’t worry about.” The old man said while compacting the dry smoke in his hand.

Regarding the worry of the elderly, Xu Guangli, president of the Lantian County Jade Association, also shared the same feeling: "The Lantian jade carving has been broken down. After the reform and opening up, it was regained. After the private management of jade, many people sold the jade carving as a common commodity. In fact, the jade carving is The art is unique. The key to this is the inheritance of craftsmanship. There are no good craftsmen, and there are no good materials to help. The economic income of jade carvings is unstable and slow, which leads many people to persist and do not want to worry about their works. There is less creativity, and our brand appeal is not so strong."

3, have to find a way for jade in the industry

Dinghu Yanshou Palace, the palace of Emperor Wu of the Han Dynasty.

However, in the eyes of Jin Jin continued, here is his practice base for the development of Lantian jade.

He established the Xi'an Jinding Lantian Jade Culture Stone Art Expo Park here. This is an Expo Park with the theme of Lantianyu, the strange stone in the deep mountains, the Lantian jade story in history, the Lantian jade products in reality, and the various artistic creations of Lantian jade are concentrated in these hundreds of acres of parks. .

There is a museum of Lantian jade, telling the history of Lantianyu's millennium, and there are also various Lantian jade carvings in the exhibition hall of Lantian Yujing Jade Pioneer Park. Even the Lantian cuisine here is decorated with Lantianyu's cup and saucer. CCTV's beautiful Chinese village line "Drunken Beauty Lantian", Hunan Satellite TV's childlike adventure "Exploring the Sorcerer's Stone" will use this as a shooting base.

Obviously, Jin Jin continued to be keenly aware that the development of Lantianyu really needs to be scaled up, and it must take the path of industrialization, and his Jade Expo Park is such a practice.

Jin Jin continued the example. He said that Zhenping County, Henan Province, has 100,000 people engaged in jade carving processing and sales. It is a large jade carving production base in the country. The jade carving industry with an annual output value of 700 million to 800 million is the main economy of the county. In the pillar industry, its tax revenue accounts for one quarter of the county's fiscal revenue. A large number of jade exports have made Zhenping an advanced county for export and foreign exchange earning, ranking first in the province for eight consecutive years.

Jin Jin continued: "Lantian has the prospect of developing jade industry in terms of natural jade resources, cultural background and geographical advantages. If Lantianyu's industry is cultivated, its prospects are limitless."

The key is how to do it.

As an individual's operator, Jinjin has continued to work hard and has expectations: "Our company has invested a lot of money for the cultivation of Lantian jade carving talents. We will also learn from others in the south to learn new jade carving ideas, product packaging, and industrial development. However, We also know that the development of the industry requires all aspects of society, the importance of the government, the improvement of the quality of employees, and the overall development layout are all that Lan Tianyu needs now."

In fact, experts have always had profound ideas about the development of Lantian jade. Zhang Renhua, president of Shaanxi Daily News, said: "Rebuilding the confidence of Lantianyu culture is part of Shaanxi's confidence in building culture. You can consider developing and constructing the Silk Road Lantian Jade Cultural Town to form an international jade industry gathering area. Create the Lantian Silk Road International Crafts Museum. Hosted the International Jade Carving Craft Master Invitational Tournament, the Jade Appreciation and Appraisal Center, the Jade Crafts Exhibition Center, the Silk Road International Jade Carving Crafts Trading Center, etc.; the Silk Road Jade Craft Master Training Institute, the Lantian Jade Institute or the Research Center, and the high standard of occupation rules Point; establish a national treasure-level jade carving crafts reward mechanism, such as the selection of national-level museums, donation of foreign heads of jade carving product design to give a heavy prize; create Lantian jade cultural theme film and television works, such as Qin Shihuang 'Guanguo Yuxi' and other historical stories of film and television drama."

Obviously, Zhang Renhua’s thinking has already jumped out of Lantian’s only field of Lantian jade, and this is precisely the important turning point of Lantianyu’s cultural development.

Take Shaanxi as an example, there are Shangluoyu, Hanzhongyu, and several jade brands. However, these jade are all in the mountains, and the location advantage is obviously not obvious. Xi'an's 20-minute drive from Lantian and the development of tourism-related industries such as Bailuyuan Film and Television City have enabled more people to focus on Lantian. Concentrating jade in all parts of Shaanxi and even around the world in Lantian makes it a gathering place for jade, a gathering place for jade carvings, and the inheritance of jade culture is undoubtedly a far-sighted approach.

Feng Tao, a professor and director of the School of Economics and Finance of Xi'an Jiaotong University, believes that to realize the combination of Lantian jade industry and culture, it is necessary to combine the culture of Lantian jade and combine jade culture with tourism, appreciation and research and development to form an existing culture. The taste and development of the Lantian jade culture industry. He said: "We can use the Lantian jade culture museum as a carrier to organize, collect and excavate the folk Lantian jade works, and make the Lantian jade culture more solid. The jade culture and leisure, health and nutrition concepts and the entire tourism resources. Combined, Lantian is close to Xi'an and other central cities. It can combine jade culture with eco-tourism, regional leisure tour, healthy old-age care, weekend tourism, etc. to form a jade culture tourism industry and promote the deep development of Lantian."

In 4,000 years, Lantian Yu’s culture has been extended deep in the roots of Chinese civilization. Lantian jade contains an inclusive, warm, and endless cultural attitude.

Therefore, Yucheng Lantian is not only an economic judgment, but also a positioning in the cultural pattern; it is not only the need for the development of Lantian, but also the necessity of the inheritance of Chinese civilization.

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