Insiders know that the domestic underwear market, this big cake is being divided underwear brand , so no matter what brand, you want to circle among many competitors, more of a cake, it is necessary Rely on many factors. The past two years, there is a underwear brand like a dark horse underwear industry, from the beginning into the people's vision to sign the famous movie star Chen Derong as the spokesman was known to the public, but just two years. Why boudoir secret underwear brand is moving so fast?

Think carefully, boudoir brand can develop so fast, it should be based on the following two important factors:

First, professional, strength

闺秘

Through investigation and found that the boudoir underwear brand in April 2014 only started on-line operations, and now also 2 years time, its history is not really a long history, but it can have today's achievements, I believe it is no coincidence Or lucky, which is inseparable from the professional and strength behind it. Although only about 2 years time, Guiyao brand owned subsidiary has a rather long history of development. It was established in 2000 in Shantou, the capital of China's underwear, and has its own underwear Factories, because of the development needs of Dongguan in the establishment of an underwear factory, after 16 years of careful management, Gui Miya has mastered the underwear industry expertise, with more modern technology, but also established a sound market research, Product research and development, production and operation mechanism, so Guiyou brand can be known and loved by everyone in the two years after its listing. Therefore, despite being a young brand, Gui Ya is a company with a history and strength, so that it can build such an excellent brand as Gui Mi and allow its rapid development.

Second, accurate positioning

为什么闺秘内衣品牌发展速度如此之快?

Gui Mi brand to the rapid development there is a key point - positioning, including brand positioning and user groups positioning. Boudoir will health, comfort, beauty as a brand positioning, and in accordance with this positioning to design and produce more in line with the needs of modern women's underwear, in addition, the boudoir underwear brand positioning of the user base in 18-35-year-old female population, The people of this age group pursue the beauty, but also pay more attention to health and enjoyment, and the function of the product is just in line with the needs of users, so the brand products can be favored by users, in 2 years time Rapid development.

A professional and strength, to cast a good product, accurate positioning of the brand and user base, in order to sell the right product to the right user, I believe this is the reason why the underwear brand can rapidly develop in two years.

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