The cooperation between Li Ning and Taobao started in April 2008. During the two-year cooperation process, the two sides expanded their marketing, operations, advertising, and data sharing.

Li Ning's brand new “Double Happiness” brand and “Lutuo” brand official flagship store were launched on Taobao Mall yesterday. This also marks a further upgrade of Li Ning's cooperation with Taobao.

It is reported that the cooperation between Li Ning and Taobao started in April 2008. During the two-year cooperation process, the two sides expanded their marketing, operations, advertising, and data sharing. The joining of the Double Happiness brand and the Lotto brand under Li Ning signifies that Li Ning’s multi-brand strategy is fully integrated with Taobao. The cooperation between the two parties has entered a new stage of deep binding.

Ms. Lin Lan, Director of E-Commerce Department of Li Ning, said: “The full operation of the company’s official online shopping channels is an effective support for the company’s overall operating system. Cooperation with Taobao.com can best reflect the company’s overall consumer orientation and market orientation. The service attitude will further consolidate the operating model of the company's diversified brand service consumers."

Zhang Yong, CFO of Taobao.com and Taobao Mall, said: “The Li Ning Company is the first batch of key partners of Taobao Mall, and it can be said that the two parties have developed together together. Based on the valuable experience gained by Li Ning in the field of e-commerce, and with Taobao. Thanks to the good cooperation between the malls, I am confident about the prospects of the newly-operated "Double Happiness" brand and the "Lutuo" brand's official flagship store."

October 22, 2018