Independent online store promotion how to improve marketing conversion rate

At present, how to promote the Internet is a hot topic, but few people understand that improving the "network marketing conversion rate" is more important and more difficult than online promotion. It is precisely because of this lack of understanding of the conversion rate, the wrong network marketing methods such as sending spam, buying pop-up ads, plug-in/virus promotion, crazy online advertising, etc. are being performed every day. The end result of burning money on commercial websites is a bubble. The result of blind promotion of independent online stores is that they do not receive results, which causes the majority of online merchants to lose confidence in online marketing. In the past six years, the online store system expert hishop, which has been immersed in the Internet, has given ten ways to improve the conversion rate of online marketing:

1, user-centric website architecture and visual navigation design a non-conventional website, often give users a bright feeling. Do not believe to try? Many online merchants who have chosen style customization are full of praise for hishop art, and personalized pages make them try again and again.

2, provide a wealth of product / service introduction information Surveys have shown that in the various measures used by online retailers to improve customer conversion rate, the provision of rich product introduction information is obviously conducive to improving online store customer conversion rate. The same is true for independent online stores. The more detailed the product features are introduced, the clearer the product display image is, and the higher the user's interest. With the development of video technology, video display for your products has become a fashion. The female shopkeeper who runs a lingerie shop using the hishop online store system has already used her own model to display the underwear products sold in the store. The response is very good. If there are several video shows, the sales volume will soar.

3, the security network platform and service qualification display survey shows that online store filing information, business qualification display, complete contact information, authoritative network security certification mark and other information can enhance the user's recognition level. Only when users feel safe, will they further generate business contacts, online purchases, and so on.

4, reasonable design promotion and limited purchase Now there are many online stores in the imitation of this "promotion and purchase restrictions" combination of ways, effectively improve the user conversion rate, and achieved impressive results.

5, as simple as possible conversion process users' conversion process is mainly reflected in the browsing process, purchase process, registration process, interactive process and so on. We must not test the patience of the user, but should try to make the user feel happy with each step and get the results he wants quickly. Different customers have different preferences and mentality, hishop online store system launched three shopping modes: registered users shopping, fast registration users shopping, not registered shopping.

6, the effective use of online customer service tools online customer service tools is a two-way communication tool. The user can actively communicate with the website customer service, and the website customer service can also pay attention to the user's access behavior, and actively send out a chat invitation to help the user solve the problem. At present, hishop software can achieve the perfect integration with 53 customer service. 7, accurate search engine keyword advertising search engine bidding advertising is an effective way of online marketing to improve user conversion rate. In the analysis of user search behavior and on the basis of selecting a more effective keyword combination, optimizing the relevance of the content of the advertisement landing page can effectively improve the conversion rate. The effect of search engine bidding is composed of many factors. The daily maintenance budget, the number of words on the keyword and the analysis of the report directly affect the performance of the search engine bidding products. Since the search engine keyword advertisement has certain professionalism, the network marketing effect can be further improved by selecting a powerful service provider to maintain the advertisement.
8, convincing customers witness customer witness is an effective marketing technique, but many websites do not fully utilize customer witness to network marketing. At the same time as the product/service display, the service evaluation and experience of the product/service customer can be enhanced to enhance the persuasiveness of the product/service and increase the interest and confidence of the user.

9, guide the old customers to introduce the use of network marketing to guide the old customers to transfer the introduction than the traditional marketing methods also have an advantage. Usually, for customers who have already sold, we can promote the old customers to re-sell through points, discounts, gifts, etc. At the same time, for the new customers introduced by the old customers, in addition to the new customers can get a more favorable price, the old customers will also Get rewards in many forms, such as points or gifts. The agent function of Hishop software fully realizes this. By developing agents in old customers, it not only promotes online stores but also gains revenue. Why not?

10, attach importance to the application of email marketing (potential customer tracking and care)

Email marketing does not mean sending spam ads. In addition to its role in opening up new customers, e-mail marketing has a greater role in tracking and caring for potential customers. We use our own e-magazine subscribers, registered member mailboxes, award-winning participant mailboxes, and related e-mail addresses provided by our partners to obtain potential customers' mailing lists, using e-journals, promotions, and website highlights. Recommended, free resource offerings and other forms of mail, to attract potential customers to continue to pay attention to our network platform and products (services), and ultimately achieve the conversion of potential customers.