"Linen Blossoms" Stunning Fabric Exhibition Birds and Flowers Collection" sings China International Fashion Week

At the 2017 Intertextile Shanghai Spring-Summer Fabric Exhibition, Xinshen Linen made a stunning appearance with the theme of “Flour Flower Blossom” and received rave reviews. On March 25th, Xinshen Linen & Sun Lin will also join in the third time to visit China International Fashion Week to present a new trend of linen fashion with “Birds and Flowers Collection”.

At the 2017 Intertextile Shanghai Spring-Summer Fabric Exhibition, the new Shenlin linen was launched with the theme of “Flour Flower Blossom”, which not only won the high recognition of the leaders of China Textile Industry Federation and China Hemp Textile Industry Association, but also attracted The attention of a large number of buyers and buyers has been well received. On March 25th, Xinshen Linen & Sun Lin will also join in the third time to visit China International Fashion Week to present a new trend of linen fashion with “Birds and Flowers Collection”.

The picture shows the booth of Xinshen Group at the Spring Fabric Show 2017.

At this exhibition, the new Shenlin booth will continue to use green as the main color, which is intended to emphasize the green, environmental and fashion of linen. In particular, the beautiful linen fabrics designed at the entrance reproduce the creativity and ideas of “flower blossoms” and green life. Low-key and unobtrusive silk and linen blend fabric, rich in feel, colorful flocking fabric, self-contained "warm man" temperament, linen and wool, such as jacquard hollow fabric with carved wall... This season, Xinshen linen The new composite linen fabric is once again stunning fabric exhibition.

The picture shows Wang Tiankai, the former president of the China National Textile and Apparel Council, visiting the booth of Xinshen Group. Chairman Li Jianfeng and General Manager Li Haikang accompanied the explanation.

The picture shows the booth of Xinshen Group at the Spring Fabric Show 2017.

“These fabrics retain the comfort and breathability of natural hemp fabrics, and add functionality, comfort and fashion elements. Therefore, once they are launched, they are favored by the market.” Li Jianfeng, Chairman of Xinshen Group, introduced the new composite linen fabric. In addition, all kinds of printed fabrics exhibited at this exhibition have also received great attention from buyers and merchants. “These raw materials are dyed with pure natural plants and are one of the few pure natural dyeing methods on the market. Technically, modern digital printing technology creates exquisite and complicated patterns that are difficult to complete by hand, and Chinese techniques such as tie dyeing and dyeing. Restore traditional culture."

The picture shows the booth of Xinshen Group at the Spring Fabric Show 2017.

"This time, we have restored a large number of linen life scenes, four-piece linens with elegant florals, linen cover seats, sofas, tablecloths, and linen garments for men's, women's and children's wear, as well as linen lamps, pillows and fabrics. A series of combinations is to awaken the new lifestyle of consumers and convey the consumption and environmental protection concept of linen.” Li Jianfeng said: “In the past, consumers paid more attention to 'what is sold in the market'; current consumption What people care more about is 'what I want'. The concept of consumption has changed from passive in the past to more active and experiential consumption. This is the starting point for the customization of Xinshen linen for spot design, and it is also our creation of 'Xin Shen linen dream+ 'The meaning of '."

The picture shows the booth of Xinshen Group at the Spring Fabric Show 2017.

Under the guidance of the “spot customization” innovation model, Xinshen Linen exhibited more than a thousand kinds of linen fabrics customized according to different consumer needs. Really achieved "zero distance visit, real experience, comparison selection, immediate ordering", greatly shortening the delivery time. It can be said that as long as the buyer meets the favorite fabric, the order will be placed immediately.

The picture shows the booth of Xinshen Group at the Spring Fabric Show 2017.

As a whole solution provider of fabrics, Xinshen Lin has been fully utilizing the advantages of the whole industry chain from spinning and weaving, fabric independent design to innovation of the maker terminal for many years, from the focus on function to the concept of green, health and environmental protection. To provide a transition to the linen lifestyle and achieve sustainable and healthy development of the company. In particular, we promote the environmentally friendly, healthy and comfortable green lifestyle by promoting the linen culture in China. The company's Impressions Creative Space and Xinshen Linen Experience Center played an important role in promoting linen culture, extending the industrial chain and increasing the added value of products. In 2017, Xinshen Linen will also open the construction of Xinshen Linen Village to create a domestic linen culture innovation base integrating innovation, design customization, maker space and cultural tourism experience.

The picture shows Li Jianfeng, chairman of Xinshen Group, interviewed by reporters at the spring fabric exhibition in 2017.

At this fabric exhibition, Xinshen Flax also has an important activity, which is to release the information on March 25th that will be registered in China International Fashion Week. “In order to promote linen fashion, spread a green and healthy lifestyle, and let more people like linen, this year we will continue to release linen fashion trends during China International Fashion Week. This theme is 'Birds and Flowers Collection' The design is inspired by the legend of the Chinese classic "Shan Hai Jing" - Sunbird. When the Sunbird meets the flax flower, it builds the tone of the whole story." China's top ten fashion designers, Dalian University of Technology clothing school teacher Sun Lin introduced that this big show outlines the minimalist illusion of structure through a series of unconstrained layers of sculpt, and expresses the contextual meaning of the collection of birds and flowers through the simple material of linen. .

Landing on the international stage, not just following the European and American fashions - Xinshen Linen & Sun Lin have always adhered to this concept. “Traditional tradition, interpretation of nature”, spread the green and rustic linen environmental protection concept. "The freedom of the spirit, the integration of folklore", retains the respect for Chinese traditional culture, deeply understands today's fashion, and modernizes Chinese elements with the aesthetic perspective of modern people. In this regard, the fabrics used in this big show have been innovatively modified, using multi-fiber blending, PU coating, ancient printing and dyeing to present the author's attention to Chinese traditional culture and the collision of today's fashion. In the modern aesthetic perspective, the Chinese elements are young and fashionable.

Xinshen Linen welcomes everyone to visit the Fashion Week in Beijing on March 25th.

Because of linen, Xinshen Flax & Sun Lin became attached, they cherish each other, and the cooperation is seven years. In the past seven years, they have continued to cross-border integration, collaborative innovation, link fashion, and make every effort to complete the linen fashion, finally let the linen culture become a fashion, an attitude, a new way of life.

The third time I landed at China International Fashion Week, I believe that Xinshen Linen & Sun Lin will definitely bring us different linen fashions, let us wait and see.

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Into the fall and winter 2017 Mercedes - Benz China International Fashion Week theme