Through the Shenzhen Fair, a glimpse of new trends in the industry

The fashion industry has changed rapidly and has remained the same. When thousands of brands gathered at the 17th Shenzhen Trade Fair, many new trends emerged in large-scale clusters: Chinese local brands have accumulated a unique style image for many years. More clear and subdivided; more and more international brands are entering the market, which is in line with China’s rising position in the international market; the scale of original designer Showroom is expanding, and the cutting-edge design forces are still strong; the integration of fashion and technology is becoming more and more intense. Turning to the fashion field, fashion intelligence has created a general trend... In the following, let us reinterpret the industry trends presented by the 17th Shenzhen Trade Fair from different perspectives.

The fusion of fashion and art attracts spectators to stop

"Cross-border integration and exquisite life" is the theme of this year's trade fair, and the "cross-border" displayed in multiple booths is in line with the theme. At the exhibition site, many brands introduced art, life, technology and other elements into new designs. From creative concepts to display themes, fashion design, traditional culture, high-tech and many other elements combine to promote the cultural connotation behind the design and enhance the manufacturing process.

A group of original Chinese style brands welcomed by the market

For example, in cultural integration, elegant intelligence is no longer the only choice in the pursuit of personalization. Minimalist style and ethnic style account for a large proportion of participating brands. Some brands have drawn inspiration from traditional culture and integrated elements such as embroidery, calligraphy and painting, auspicious clouds into the fashion design of the new season, and established a brand style with oriental aesthetic culture as the core.

The application of science and technology in the field of virtual test equipment, smart customization, passenger flow analysis, etc.

In addition, under the trend of “new retail”, life-style cross-border has become a new theme. The mutual penetration and integration of fashion and related fashion products has ushered in new development at this exhibition. Some mature commercial brands have achieved business matchmaking services. , Actively seek out related brands with a high degree of compatibility with their own brands to expand their product lines, and enhance the offline store consumer experience. When the industry develops to a certain stage, it is inevitable to seek new breakthroughs, and “cross-border” development has become a blue ocean strategy for many brands.

The original design, as a new force in the industry, was reflected in the proportion of booths in the Fair. In addition to the special booths that highlight the brand image, the original designer brands in the Showroom area are also numerous. As an important part of the fair, the original design exhibited a sense of branding and scale. Many independent designer brands stated: "Our brand has concepts and connotations contained in it, so we pay more attention to finding high-quality buyer shops for cooperation at the fair."

Designer SHOWROOM exhibition area

For the domestic apparel industry, the Shenzhen Service Fair is a grand gathering that gathers upstream and downstream resources of the industry and facilitates business matchmaking. It is also a barometer that intuitively reflects the development trend of the industry. In the future, the exhibition will continue to keep abreast of market trends, explore new modes of industry development, embrace smart manufacturing of new technologies, support new forces for original design, and promote a new round of leapfrogging development in the industry.