"Loro Piana's Best Cashmere Award of the Year" was announced

On October 23rd, the 3rd “ Loro Piana Nouya Yayao Best Cashmere Award” was unveiled at the Rosewood Hotel in Beijing. This year, the two couples of herdsmen, Batunashun and Burenqiqige, Liu Yaolong and Lu Haiyan won the 2017 Best Cashmere Award.

Fabio d' Angelantonio, CEO of Loro Piana Group , awards award-winning herdsmen

It is understood that the award is contested by a large number of herders in Inner Mongolia and other parts of China and suppliers trusted by Loro Piana, and competes for screening with fineness, length and cashmere performance as the main criteria. The two pairs of herdsmen who won this year won the original cashmere (the official measurement by the Italian National Research Council) with a gross weight of 250 kg (net weight 102 kg), fiber diameter 13.74 micrometers and length 29.34 micrometers.

The "Loro Piana Method" (hereinafter referred to as the "Loro Piana Method"), released in 2009, uses the most modern selection breeding system to optimize the quality of cashmere in the Alashan region. At present, the method has spread across geographical boundaries and extended to Inner Mongolia and Xinjiang. Since 1960, Loro Piana, one of the core companies in the cashmere industry, has been concentrating on the contribution of social responsibility by purchasing the world's top raw materials from the simplest to ensure the highest quality products. It is reported that this research project will promote genetic optimization training courses in various regions and surrounding provinces in Inner Mongolia, and support the international doctoral thesis on Chinese cashmere.

Mr. Fabio d' Angelantonio , CEO of Loro Piana Group , said: “It turns out that our vision at the beginning of the project was correct: while fully respecting nature, we actively supported pastoralists to adopt excellent production processes and technologies to obtain high-quality cashmere. And affirming their efforts, this is Loro Piana's corporate social responsibility. The world's best cashmere is the core source of some of Loro Piana's most precious fabrics. It is this relentless pursuit of excellence that enables us to consistently improve our raw materials. Performance, bringing the ultimate product to the United States."

He introduced that the reason for carrying out this research project and expanding its production area is that Loro Piana hopes to improve the quality of cashmere by realizing the sustainable use of land and promoting the long-term balance of society. By screening and cultivating the highest quality goats, selective breeding, optimizing the selection of cleaner, more uniform quality cashmere fibers, improve the fineness and ensure the high quality of each fiber. “The results of the research at this stage have helped us reduce the fineness of cashmere fibers by 1 micron in 5 years, which is an unimaginable leap.” By screening and carefully feeding a small number of goats, the herders can get higher. The annual quality of quality helps pastoralists improve their living conditions while also providing a better balance between local animals and their habitat.

Focusing on the luxury goods sector, Nuoyouya has been operating high-end textiles for six generations. It has been tirelessly pursuing excellent quality and offers customers a full range of choices from ready-to-wear, accessories to gifts. The products are made from the world's top raw materials and refined in Italy. Made. Nuo Yuya has a worldwide retail network, connecting the most luxurious shopping streets, online malls and a few boutiques, and promises to provide the best service to customers who pursue high quality of life .

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