In a rigorous and complete environmental guidance system, most of the information is carried out by the identified information interface. The information of the logo can be accurately and quickly conveyed, and its own interface layout design largely determines the final evaluation effect. Therefore, the information interface design of the guide logo is the primary factor for whether the information can be accurately conveyed. As is well known, the interface of the guide logo is composed of fonts and graphics. Although graphics have many innate advantages, they can't replace the role of words. Text has a very important meaning in visual communication. Text can convey information more accurately and quickly, especially more abstract information. For example, the Beijing Olympics logo was published, and the logo was combined with Chinese calligraphy. The logo not only shows the vitality and passion of the winter sports, but also conveys the unique charm of Chinese culture. In the interface design of the guide logo, it is very important to choose the appropriate logo font. At the same time, the scope of the audience must be considered, such as cultural background, educational background, age, etc., and even some factors such as functional illiteracy should be considered. Therefore, based on the above problems, we should consider the function and the audience needs of different levels when selecting the font in the guide logo interface. The fonts in the navigation guide system provide the guiding function. The font is a visible language. For the urban environment guidance system, the degree of recognition of each font is different, and the discriminability of each font is also different. Very large, so the choice of a font must first consider whether different audiences can easily, quickly and accurately identify the text information, so as to achieve the functional needs of the direction of text information, in order to achieve this, the font should have good recognition, Readability gives a unique visual experience. This is the most basic and important function and task of font design in the urban environment-oriented identification system. For example, in the urban commercial environment guideway identification system, the design of the text needs to be adjusted by the flow speed of the crowd in different environments. However, the text should not be expanded in the system, which will cause difficulty in identification, and there are experience in selecting different fonts. According to the different characteristics of the font itself, according to the distance and the static and dynamic state of the distance, it is found that in the various forms of Chinese characters, the Song style (also known as the serif font) inherits the aesthetic charm of Chinese calligraphy, the font is beautiful and beautiful, strong and powerful, and the change is proper. It has a good reading effect in the state of static or close range, and is universal in acceptability. However, in the case of long distance or exercise, the audience is generally more inclined to accept more striking fonts. In this case, the bold typeface (also known as sans serif font) is powerful and simple, simple and eye-catching. Identification. Compared to the serious serif body, the serif-free body gives a sleek and simple feeling. With the changes in modern life and fashion trends, people today prefer to use sans serifs because they look "cleaner, easier to recognize" and deliver better information. For example, for different needs of different ages: the visual acuity of the elderly is declining, the large size and the wide line spacing are desired, and the simple and clear font design is adopted. The layout design in the identification system should take into account the recognition of the font size by the elderly. Font size, while ensuring that the overall design form is simple and clear without losing personality, and meet the functional needs of different ages. The font used by the guide signage system must be accurate and eye-catching, ensuring that different audiences can clearly and accurately see the text information within a certain distance, and obtain valid information quickly and accurately, which serves as an indication function of the guide system. Secondly, it is necessary to fully highlight the existence of the urban regional cultural guide sign system to serve the audience and convey the intricate spatial information of the city, from a single street environment guide logo design to a complex business environment guide logo design. The design should take into account as much as possible the relationship between the audience and the regional culture of the city, and achieve the effect of logo design and regional culture integration. The cultural environment of modern cities is an important carrier of historical and cultural heritage. It is the basic element that constitutes a distinct regional characteristic of a city and a region. It not only contains the historical and cultural memories of a city, but also enhances the charm of the city and further increases the level of tourism and Depth, thereby enhancing urban economic construction led by cultural tourism development. Therefore, in the environment rich in regional culture, the design of urban identity should conform to the development needs of the times, so that its use function can be well played, and the elements of regional culture and logo design should be integrated with each other, and the city should be upgraded from the details. Featured image and taste. The fonts in the city guide logo system should play their own artisticity under the premise of satisfying the functionality. At the same time, it must combine the space environment of the fonts to carry out the font design with unique cultural and artistic characteristics. Taking the ancient city Xi'an subway guide logo as an example, under the premise of ensuring the guiding function of the logo font, Xi'an Metro Guide System fully demonstrates the cultural characteristics of the guide logo design given by the regional cultural environment, making the logo an organic and cultural feature. component. Use the calligraphy font for the subway station card font in the guide sign system. From the point of view of identification, the book has the highest recognition, and in order to highlight the historical city of Xi'an, the font range is set in the Tang Dynasty. Yan Zhenqing, a calligrapher of the Tang Dynasty, got rid of the style of the early Tang Dynasty and created a new style of the times. It has far-reaching significance for the development of Chinese calligraphy. Yan Zhenqing's true book is Xiongxiu Dazhuang, and the knot is changed from the thinness of the early Tang Dynasty to the square shape, and the square is square and has centripetal force. Use the pen to be thick and strong, make good use of the center brushstroke, and have the bones and bones. There are also sharp edges. Generally, the horizontal painting is slightly thin, and the vertical painting, the point, the cymbal and the cymbal are slightly thicker. This book style, the majestic atmosphere, the multi-strength bones, the meteorological atmosphere of the Tang Dynasty, is a representative symbol of the Tang Dynasty calligraphy, and is the best choice for the Xi'an subway station calligraphy font. Choosing the font of the environmental guidance system that fully reflects the urban culture can not only play the role of displaying traditional culture, but also integrate harmoniously into the cultural atmosphere of the whole city. Choosing appropriate fonts can be coordinated with the urban environment and regional culture. The function of the guiding signage system needs to highlight the city's personality so that the audience can feel the charm of the city culture. Not only should it be an important mission to convey public environmental information and build an information environment, but the design of the city logo should pay more attention to the expression of the cultural characteristics of the regional environment, reflect the inheritance of traditional culture and the cultural characteristics of the urban environment, thus making the city To a certain extent, the public environment identification system has become a carrier for the continuity of urban context. The design of city guide logo should have distinctive regional characteristics, so that audiences with different life backgrounds will have a sense of identity and honor from the psychology, which will bring a sense of psychological pleasure and relaxation, and alleviate the construction of reinforced concrete in the city. Urban forests give people a sense of drowsiness and oppression in the space environment. In the pursuit of novelty, we must take the unique regional characteristics of the city into international design, pay attention to people and the environment, people and society, the parental flow of people and spirit, and not just a single indicator, so as to improve the Chinese nation. Reputation and influence in international status. Distinct regional characteristics and cultural characteristics should be the general trend of the development of the guide logo design. Third, to meet the aesthetic needs of the public to the greatest extent. When people are exposed to a completely strange environment, most people feel the surrounding environment through their eyes. Therefore, the public will first make an overall judgment on the surrounding space environment through visuals. understanding. As the visual carrier of the guide information, the font is the object of the public's primary search, so the font design in the guide signage system should meet the aesthetic needs of the public in the process of conveying visual information. The effect of font design will directly affect the audience's vision, and even respond to their emotions and motivations. At the same time, the application of a successful font design in the overall guide marking system will directly affect the information transmission and the overall effect of the design. The so-called successful font design refers to the rigorous, scientific and meticulous design of the text according to the rules of certain visual aesthetic rules, creating a font image with a clear visual aesthetic personality and accurate identification. For example, the Swiss designer Adrian Frutiger is the font in the Paris Charles de Gaulle Airport Guided Logo System. This set of fonts has a thicker stroke and can be more recognizable on the inner light box logo. It can also ensure recognition in a darker light, and it can be read clearly and quickly. Many people appreciate the simplicity, sophistication and solid shape of the Frutiger font. Approved by the public aesthetic, it was used in the highway marking system of Switzerland and Norway, and became an important font in advertising and product design. The font in the guideway identification system is the primary element of vision, and it has the guiding function and also bears the responsibility of conveying aesthetic feelings. The visually beautiful fonts can bring a pleasant aesthetic experience to the audience and impress the human history of the space environment. This kind of beauty is not single, including the beauty of calligraphy, the beauty of form, the beauty of combination. The beautifully designed fonts and the clever combination of words can make people feel happy and leave a good impression, so as to get a good psychological reaction. For example, the Japanese Putian General Hospital Guide Marking System is designed by the Japanese design guru. The system is characterized by a high degree of visual cognition brought by the huge text and text embedded in the ground. A text made of a red linoleum block of the same material is embedded on the white floor. This kind of material selection, so that we do not have to worry about the disappearance of the words due to the friction of the shoes, but also to maintain a clear text for a long time. The hospital uses a clear guideline like the airport. The ground-oriented logo is based on the main intersection of the red cross pattern, emphasizing the functionality of the hospital's guideway identification system and enabling the audience to eliminate complex emotions in specific environments. At the same time, it highlights its unique artistic beauty and creates a bright and simple space. With the progress of the times, the development of economic and cultural construction, people's appreciation ability and artistic accomplishment have generally improved. Only the fonts that can be clearly identified can no longer meet the aesthetic needs of modern people, and the functionality of the font is considered while considering the aesthetics of the font. The city's special regional and cultural design of the navigation logo system can not only accurately and clearly complete the function of guiding direction, but also satisfy the passenger's aesthetic feelings and greatly enhance and improve the human environment of the space. The design of the city guide sign system is a public art design, which is easy to be recognized by the public and has a wide range of applications. Words are the visual representation of the human mind process, which has certain advantages in logic and has rational characteristics. In the identification system, text can make the information transmission process accurate and correct. Therefore, the design of the font is very speaking. The relationship between the number of font designs, the balance between the artistry and recognition of the logo, the physical characteristics of the characters and the form changes of different combinations of texts, and the effectiveness of the information conveyed by the logos will make The recipients visually produce different feelings. The choice of fonts must take into account the index of social penetration. Good font design is not necessarily the most conspicuous font. Instead, it should be relatively weak, allowing people to pay more attention to the information content presented by the font, not the font itself.
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August 19, 2023