Elsesse released the 2019 autumn and winter series of themed advertising blockbuster "FOR THE WIN", famous fashion photographer Cass Bird

Founded in 1959, the Italian sports fashion brand ellesse has a legendary position in the field of skiing and tennis. Under the encouragement and guidance of the founder Leonardo Servadio's brand vision "Looking and feeling your best allows you to win regardless of outcome" Ellesse launched the 2019 autumn and winter series "FOR THE WIN", which is intended to show that ellesse's brand winning concept is higher than the result, emphasizing style, confidence and attitude. Through the new "FOR THE WIN" Campaign, ellesse strives to bring back the spirit and attitude of this fearless spirit to its iconic brand with its unique understanding of current fashion and products, showing its strength to global sports and fashion. Charm.

Since its inception, ellesse has been experimenting and innovating. The brand has now created a new position, and its unique retro fashion style has resonated with young people of the new generation. In this specially created "FOR THE WIN" series campaign, ellesse invited the famous fashion photographer Cass Bird to gather 6 influential opinion leaders from different fields to explain ellesse's unique insights into winning. .

This diverse creative camp is undoubtedly exciting and exciting, including Raleigh Ritchie, who plays an important role in Game of Thrones. The world-famous actor is also a powerful singer. Whether it is performance or music, his creative attitude towards a variety of art forms fits perfectly with the concept of “FOR THE WIN” Campaign emphasizes style and confidence. The now-respected independent musician, Princess Nokia, also appeared in this campaign, and she continues to deliver a pioneering voice to the music industry, which has earned tens of millions of streaming media and attention from music markets around the world. It is precisely the relentless pursuit of art that has created a distinct personal style. At the same time, the new generation of rappers also reflects the powerful appeal of the “FOR THE WIN” slogan.

The third is a creative photographer in a variety of fields, directed by Margaret Zhang, who specializes in incorporating refreshing styles and attitudes into her personal creations, often showing an inspiring power. Margaret has a unique perspective on the concept of winning, which coincides with the values ​​conveyed by the ellesse 2019 Fall/Winter collection. The popular singer Saint Jhn has won the attention of the world fashion industry for his unique voice and unrestrained rock styling.

In addition, under the lens of photographer Cass Bird, one of the most anticipated models in the fashion industry, Stella Lucia from Austria brings her strong expressiveness and glamorous style, making the "FOR THE WIN" Campaign more avant-garde and fashionable. The British model Kit Butler, who was named "Vogue" by Cara Delevingne, grew up on the rugby field. He grew up with sports and his rich personal resume incorporates traditional labels and London cool identity. The T-Star has shown us how to combine sports and fashion under the lens, and these two areas are synonymous with the birth of the ellesse brand.

The ellesse 2019 Fall/Winter "FOR THE WIN" theme collection consists of two series "Urban Tailored" and "Urban Ski". In the "Urban Tailored" series, the classic tailoring concept of founder Leonardo Servadio is incorporated into modern streetwear design. “Urban Ski” pays tribute to the impact of skiwear on streetwear in the 80s and 90s, including iconic silhouettes, eye-catching color combinations and classic adaptations of the ellesse Logo.

“FOR THE WIN” expresses a way of thinking that runs through the history of the brand. The winning mentality exists not only in sports, but also in daily life. Ellesse wants to bring the brand's vitality, expressiveness and self-confidence from the sports field to the street through this Campaign and bring it to everyone.

The "FOR THE WIN" theme series will officially land on the world on August 20.