70 years since the founding of New China, what is the most profound change you feel? "It used to be enough to eat, now it ’s about nutritional balance", "more convenient transportation, more convenient to go", "more colorful dress choices" ... everyone has their own answers to the same questions, including with New China A growing entrepreneur, Mr. Xie Bingzheng, Chairman of Bioinlefin.

Picture: Mr. Xie Bingzheng, founder of Biyinlefen, delivered a speech

At the "70th Anniversary of the Founding of the New China Brand Summit", Biyin Lefen, as a leading golf apparel brand, was awarded the "70th Anniversary 70 Brand". Mr. Xie Bingzheng attended and accepted the interview as a representative, and his answer to this question was: "Consumer clothing needs have changed dramatically, from make-up use, to the identification of identity, the expression of personality, high-quality, high-quality The pursuit of consumer demand is becoming more diverse. "

Picture: Biyin Lefen won the national honor of "70 years and 70 brands"

Putting discovery and satisfying the needs of consumers first is the long-standing insistence of Bielefin, and the cornerstone of its steady development. Recently, Bi Yin Le Fen launched the TVC "Gathering the World Power, Making a Piece of Clothes" fabric article. Through the video, you can see that behind your simple choice of clothing, Bi Yin Le Fen made thousands of thoughtful choices.

Figure: TVC by Biyin Lefen, "Gathering the Power of the World to Make a Dress"

"I like comfortable clothes."

What is the highest standard of comfort? Beyonlefin found the answer from ITOCHU in Japan. As one of the top 500 companies in the world, ITOCHU combines textiles and human mechanics to create comfortable fabrics that "breathe", and together with Biyin Lefen to explain what a higher quality wearing experience is.

Figure: TVC by Biyin Lefen, "Gathering the Power of the World to Make a Dress"

"I want to wear a sense of luxury."

The combination of high-quality yarns and Italian art is why CANCLINI attracts Biylefin. As Italy's top fabric manufacturer, CANCLINI only produces the best shirt fabrics in the world. High-end, exquisite and elegant are everyone's descriptions of it, and Biyin Lefen use high-quality fashion as feedback.

Figure: TVC by Biyin Lefen, "Gathering the Power of the World to Make a Dress"

"I often participate in outdoor sports, and I want to dress professionally."

In order to bring higher technology protection, Bierlefin selected the inventor of the fleece fabric from the United States, POLARTEC, and GORE-TEX, known as the "cloth of the world". Whether hiking, climbing or other outdoor sports, choose Biylefen, the whole process is full of peace of mind.

Figure: TVC by Biyin Lefen, "Gathering the Power of the World to Make a Dress"

"Gather the world's power and make a piece of clothes," Biylefen used the stable cooperation with the world's top fabric suppliers to personally practice this sentence. Cooperation is the result of mutual choice. At the same time when making a choice, Biyin Lefen also used the product standards that do not lose international first-line luxury products, and were recognized and selected by these fabric suppliers who have served high luxury for many years.

Figure: TVC by Biyin Lefen, "Gathering the Power of the World to Make a Dress"

For a piece of clothing, you may be pursuing pure comfort, high-grade taste, or powerful technology. In either case, Biylefen chooses the "best" in the world, only for you to have Better choice. It is said that fabric is the soul of clothing. No matter how the times change, Biyin Lefen will gather the power of the world and choose the most suitable "soul" for you!

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