The development of China's physical clothing industry has shown a state of decline. The reasons for this phenomenon include the irregularity of the clothing industry's own system and the impact of more preferential e-commerce clothing products. However, the high profit rate of the clothing market has still become an important reason for a large number of investors to put into operation. So how to catch the pain points of consumers? Thales Lace menswear grasps market hotspots and wins the market quickly!

莎斯莱思 - SASLAX

Saas Rice is an original menswear brand. Its subsidiary Guangzhou Manzhe Clothing Co., Ltd. has been operating in the apparel market for 13 years.

For men's clothing, consumers' pain points are mainly in two aspects, one is quality, and the other is price. As far as quality is concerned, in the years of development, Saasleys menswear has accumulated very solid hardware, brand strength and operational experience, and has hired Wu Jing as a brand agent. So customers don't have to worry about product quality.

如何抓住消费者痛点?莎斯莱思把握市场热点,火速赢得市场!

In terms of price, the brand is positioned in the young consumer group of 25 to 35 years old. They pursue trends, fashion and value for money. Limited economic conditions will limit their willingness to buy clothes. Therefore, Thales Lace menswear has set clothing prices from 79 yuan to 899 yuan, so that consumers of any income level have the opportunity to wear branded clothing.

如何抓住消费者痛点?莎斯莱思把握市场热点,火速赢得市场!

How to capture consumer pain points? Thales Lace menswear grasps the market hotspot and wins the market quickly. Consumers pay attention to the quality focus when buying clothing. Saaslaes menswear can rely on their rich experience to make them satisfied. For consumers' demand for preferential prices, Thales Rice will use multiple grades to give them more freedom of choice. In addition, the style of men's clothing in Shasrace can also follow the international trend, so the hot selling of the brand is inevitable.

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