District 23 | When we talk about luxury we are talking about what

"Luxury" is actually an imported concept, referring to luxury in English. What is Luxury? Looking at the three dictionaries of the Oxford High-level Dictionary, the Cambridge High-level Dictionary, and the Webster Dictionary, the meaning of the luxury is roughly threefold: good, expensive, and non-essential.

Modern Westerners generally believe that the origin of luxury brands, the center of luxury brand creation and manufacturing is the ancient European royal family, especially the French court which is living extravagantly.

The modern girl uses the show Hermes bag as a means to show off his wealth. As the luxury royal family of the French royal family in the Middle Ages, people would throw the bread directly on the table as a means to show off their wealth. Why?

In the Middle Ages, people’s tables were often equal to power, so people at that time used show cloths as a show of capital—the table cloths were big enough and the material had to be linen. As a luxury that was popular among the nobles at the time, linen was an absolute luxury. Linen tablecloth is a dowry that can be passed on. It doesn't matter if you want to contaminate the tablecloth and throw the bread onto it. It is enough to show your financial resources and more interesting ways to show off your wealth!

In fact, not only in the Middle Ages, but in the 21st century, people and enterprises still uphold this aristocratic spirit, and insist on the use of the linen luxury fabric to produce a desirable "luxury goods." The world's top linen brand, Belgium's "Libeco" is one of the most representative. The Libeco company with the title of Master of Linen was founded in 1858 and it is now the fifth generation in operation. Libeco's products range from flax fibres to fabrics, which are 100% produced in Belgium. Therefore, all Libeco products have the “Belgian linen” logo, and only 6 brands worldwide can use this logo.

The finer the linen yarn and the finer the cotton, the higher the price. The world's top linen fabrics such as Libeco will have no joints. The surface is smooth and smooth, with good breathability, and cool and comfortable.

When we talk about luxury goods, what we are talking about is actually a kind of attitude towards life. Women's clothing in the 23rd District of Japan is dedicated to elegant and high-quality attitudes. In this spring and summer, we work with Libeco linen fabrics to create lightweight, high-quality women's clothing.

In the 23rd Ginza flagship store libeco linen POPUP SHOP

Inspired by the design of the famous architect Luis Barragan's courtyard, he uses rich colors and high-quality linens to give people an exotic, comfortable and refreshing Mexican experience.

The free-thin, wide-striped, slightly embroidered neckline cross embroidery and the elasticated cuffs at the cuffs are full of free and mysterious folk customs.

The bold use of bright colors to subvert the public's only light impression of the linen fabric allows one to experience the comfort of a premium linen while enjoying a sense of fashion from different colors.

Whether it is ruffled V-neck or cuffs, the folds of the mouth are designed to fully demonstrate the unique charm of women's gentle elegance. In addition, the open cut on the side of the clothing adds to the overall sense of depth.

Women in the 23rd District of Japan, using Libeco linen fabrics complemented by high-end design tailoring, will infuse the nobles in the Middle Ages with modern sincerity and intentions to bring people a different spring and summer!