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27-year-old Han Bin recently planned to spend more than 1,000 yuan from a high-end men's clothing store to buy a shirt, a past shape, his girlfriend and agree. "My girlfriend actually said that more than 1,000 yuan a shirt actually sold in the supermarket is no different, spend more than 1,000 yuan to buy a brand, not worth it." Han Bin depressed to say. Later, Han Bin was dragging his girlfriend to try on the store a bit. When wearing a blue shirt Han Bin out of the fitting room, appeared in front of his girlfriend, his girlfriend immediately shirt unique color and delicate workmanship attracted, especially against the background of light, the shirt fabric is more luxurious, so two People agreed, did not hesitate to buy the shirt. In fact, in the luxury men's clothing market, the big names have more and more realized that the "fabric plus points," the last word. In solving the design can not be copied to enhance the design of the luxury elements, fabric has also become a most direct magic weapon. Many foreign first-line brands, such as Zegna, Kang Na Li, Paul sharks and other high-tech fabrics have been applied to clothing, introduced a more intelligent clothing, swearing people from the fabric to feel the value of the product. As a menswear company with a long history, Zegna opened its first factory in Italy in 1910 to design and produce natural high-quality textiles. Its fabric technology has been leading the industry. This season, Zegna unanimously launched the world's first smart clothing - "Elements." "It's a 'breathable' garment whose fabric automatically adjusts for temperature and controls temperature," Zegna told reporters. The garment is a unique product in the "Upper Casual" collection developed by the Lanificio wool spinning factory in Zegna. It is designed to remove water vapor that condenses on the fabric surface due to climatic changes through open and closed fiber holes and to effectively isolate it from the outside environment in order to maintain the temperature. Another Italian luxury brand Kang Na Li also began to fabricate articles. In its spring / summer 2009 collection, there are a lot of interesting new fabrics in addition to the wool and silk blend and the mix of Exclusive200K and Agie combed cotton, such as the waterproof jacket made of taffeta with " Memory function, "still be able to restore the original folded; motorcycle jacket nylon fabric to withstand bad weather, and even stacked into the pocket. Designers keen on new fabrics For the highly creative designer, fabric innovation has always been the driving force behind the fashion. Zucchelli, Calvin Klein's creative director for men, says "men are more reluctant to try new styles than women, and new fabrics are the first to open their hobbies." The crazy designer recently moved from a bicycle Finding inspiration in the seat, trying to get the foam-filled bike seat fabric for apparel, trousers, sports jackets and jackets, and even lighter and thin hooded coats. "This is probably the most special and complex job I've ever done," Zucchelli said he has been investigating the feasibility of using foam as a garment for the past six months. Instead of making his foam dress look like a props costume for science fiction movies, Zucchelli decided to use a foam jacket to match clothes made of wool, nylon and other materials, such as square shirts and cotton T-shirts, followed by Calvin Kline's consistent monochrome style caters to the brand's minimalist aesthetics. Not only men, in fact, the entire fashion industry are so. In fact, many fashion designers in Europe are first and foremost fabric designers. With the name of the fashion queen, Fabricia, Paulus once said, "Fabrics are the most important part of my time because the quality of the fabric is fundamental." Prada has always invested 90% of its skill in fabric research and development, The introduction of high-tech new materials into traditional luxury fabrics - the widespread use of silk-wool hybrid fabrics, the replacement of fur with shaggy mohair, the effect of crinkling embossing and the irregular gradient. In the past decade she has made amazing fabric practices. Fabric piracy is not easy "Men's designs are more plagiarized than women because they are not as unique and diverse as women's wear, and expensive and complicated manufacturing processes with special fabrics are an effective way to stop the plagiarism and counterfeiting." USA Stephen Kolb, executive director of the Fashion Designers Council, said. 25-year-old Mr. Xu recently saw a white Dunhill shirt, but the price of 1,700 yuan made him somewhat unbearable, so he ordered from the Internet in accordance with the shirt style, "Dunhill, USA", priced at just 79 yuan Trying to come true. However, when I got my hands, I found that this $ 79 "Dunhill" Although the style at first glance with the genuine store does not differ much, but also printed "dunhill" message, but the fabric feels it A world of difference, after washing a few times it is both shrinking, collar and variant, and now Mr. Xu has been sorry to wear this shirt to go out again. "The styles and trademarks of luxury men's clothing may be copied, but the fabrics they use are indeed unfeasible by other affordable brands," Mr. Xu concludes. In fact, the reason why the top men's open to tens of thousands or even hundreds of thousands of yuan price, the fabric accounted for a lot of weight, many brands are looking for unique and precious fabrics, to highlight their own distinguished, but also with other Different brands. Fabrics like Zegna's tailored suit are selected from the top Merino wool in Australia, with a fineness of only 15 microns per yarn, whereas the term "Esperidi 230" on the Conde list of custom fabrics means Customized cost is 15 million, the extraordinary quality of its fabric lies in the fineness of 12.4 microns and stronger toughness. In the current economic crisis, the custom of a top fabric clothing can also become one of many people's investment.
November 17, 2024