Down apparel industry picks up Bosideng's revenue to reverse

After two years of continuous decline in performance, Bosideng (03998.HK) finally ushered in a turnaround. Late at night on November 29, Bosideng announced the mid-term operating status as of September 30, 2016. The data shows that its semi-annual income was 2.567 billion yuan, an increase of 0.1% year-on-year. In addition, the profit attributable to its equity holders was 157 million yuan, an increase of 20.3% over the same period last year.

According to the statistics of the China National Business Information Center, the year-on-year growth rate of the national key large-scale retail enterprises in winter clothing sales was -5.15%, and the year-on-year growth rate in the first quarter of 2016 was -25.48%, while the first quarter of 2016 was a year-on-year growth rate of -1.35. %, the sales of down jackets rebounded significantly.

In addition, due to the decline in the price of raw wool, many down jacket manufacturers have taken a different approach this year after the price of down jackets has been declining. Through the breakthrough of styles and fabrics, many brands of down jackets have been sold in the recent days of sudden downwinds. High-end down jackets have begun to become a new addition to the market.

“In the past, the down jacket style was slightly bloated. Many young people felt that fashion was not enough. Now the market is more inclined to the fashionable and light down jackets. Many brands are also upgraded according to the market trend in terms of design style and craftsmanship. Some styles are novel and high. Quality down jackets are more and more popular among people.” The person in charge of a counter in a shopping mall in Hongshan District, Wuhan City introduced.