Review of the domestic garment market in the first half of 2016

In the first half of the year, the textile and apparel professional market runs smoothly

From January to June 2016, the total turnover of 42 specialized markets monitored by the circulation branch was 430.386 billion yuan, an increase of 6.16% over the same period of last year. The investment in the newly-added professional markets nationwide exceeded 40 billion yuan, and the central region has become a hot spot for investment in the new textile and apparel specialty market.

Data show that from January to June 2016, the total turnover of the 42 textile and apparel specialty markets monitored by the circulation branch increased by 1.88 percentage points from January to March 2016, a year-on-year increase, 1.87 percentage points higher than January-June 2015. , lower than the same period the national textile industry added value growth rate of 0.34 percentage points. Among them, turnover in 22 markets increased year-on-year, and the total turnover in the rising market reached 378.091 billion yuan, with an average increase of 8.06%. The turnover in 20 markets decreased year-on-year, and the declining total market turnover reached 52.295 billion yuan, with an average decrease of 5.80%.

Market Support Industry in the Eastern Region Runs Smoothly

From the perspective of regional structure, in the January-June period of 2016, the professional market turnover in the eastern region reached 376.765 billion yuan, up by 7.01% year-on-year; the turnover in the central region reached 24.904 billion yuan, up 7.50% year-on-year; the turnover in the western region was 28.717 billion yuan. The year-on-year decrease was 4.72%.

Since 2015, the proportion of professional market turnover in the eastern region has been maintained at 85%-88% of the total turnover in the country, which has played a strong supporting role in the stable operation of the national textile and apparel specialty market.

The growth rate of key industry clusters is higher than the monomer market

From the circulation level perspective, the 42 key monitored professional markets include 24 production-oriented professional markets and 18 sales-oriented professional markets. From January to June 2016, the sales volume of the origin market reached 379.04 billion yuan, an increase of 7.39% year-on-year; the sales volume of the land sales market was 51.341 billion yuan, a year-on-year decrease of 2.08%.

From January to June 2016, the turnover of nine key industrial clusters such as Chongqing Chaotianmen Market, Keqiao Textile City and China Oriental Silk Market reached RMB319.912 billion, an increase of 7.86% year-on-year, and the turnover of 33 monomer markets was RMB110.474 billion. Yuan, a year-on-year increase of 1.53%.

From the perspective of market operating efficiency, from January to June 2016, the average monitoring efficiency of the 42 textile and apparel specialty markets was 45,584.77 per square meter (annualized), a year-on-year increase of 6.16%, and a higher than the national average market efficiency of 2015, 15066.68 yuan. / Square meter; the average retail efficiency is 3,452,300 yuan/shop (annualized), which is 1.85 million yuan/shop higher than the average national shop efficiency in 2015, a year-on-year increase of 3.51 percent.

The newly added professional market investment exceeds 40 billion yuan

According to statistics from the circulation branch, from January to June 2016, there were 22 new professional textile and apparel markets, an increase of 10.00% year-on-year; the total investment in the new professional market was 40.02 billion yuan, a year-on-year decrease of 8.65%; The area is 7,236,500 square meters, down 30.77% year-on-year.

Among them, there are 3 new start-up markets, with a total investment of 16.3 billion yuan in the newly-started market and a building area of ​​1.845 million square meters; 19 new markets have been opened, and the newly-opened market has invested 23.72 billion yuan and a building area of ​​5,391,500 square meters.

Central area becomes a hot investment area

From the perspective of regional structure, the investment and construction area of ​​the newly added textile and apparel specialty market in the central region accounted for the first place in the country. Among them, Henan, Hubei, Hunan and other provinces are hot spots in central investment. From January to June 2016, there were 8 new markets in the central region, which accounted for 36.36% of the total number of new markets in the country; newly-added market investment was 20.73 billion yuan, accounting for 51.80% of the total investment in the new market; new market construction An area of ​​3.985 million square meters, accounting for 48.35% of the country's new market construction area.

In a comprehensive view, the key monitoring professional market in the first half of 2016 was generally stable, with both good and bad news: Eastern industrial clusters and producing areas generally maintained growth, and the monopoly market and land sales market showed a downward trend. At present, the emergence of various types of business models and the saturation of the professional market scale have led to the flattening of the traditional circulation channels in the professional markets, the shortened circulation chain, the narrower radiation scope and the intensified competition. Industrial clusters and production-origin markets benefit from the support of the industry, and they are closely connected and interacting with industries. They have a good ability to resist risks and continue to maintain stable development under the new normal. The adaptability of the monomer market and the sales market is weak.

At present, the textile industry has shifted from high-speed growth in the past to medium-speed growth, and the textile and apparel specialty market has also shifted from the large-scale construction and extensive operation management stage to the stage of smooth operation and refinement. With the international transfer of industries, the competitive advantages of the professional market have gradually shifted from product-based wins and low prices to product quality and professional services. In the future development process, the professional market needs to break through traditional thinking and experience, vigorously promote transformation and upgrading, take the modernization as a clear main line, green construction as a realistic path, information construction as an important means, professional construction as the foundation, and realize hardware and software. And the overall improvement of management services.

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