Apple smart clothing leads the 2017 fashion trend

The Shishi International Fashion Week from April 24th to 27th ended on the 27th. This Shishi International Fashion Week was the first “Twin City Interaction”. The iconic buildings of Shishi Garment City and Shimao Sky City jointly demonstrated nearly 20 “Magic Feasts”, interpreting the integration of fashion and industry, creativity and wonderful infinity. The collision of senses and thinking.

Apple Apparel and Shenzhen Zhishang Technology, Butterfly News, and the four major platforms have jointly realized the new model of “T-Tai + On-Site Shopping + Follow-up Trading + Smart Apparel Show”, together with Shishi International Fashion Week Organizing Committee and Apple (China) Limited The company has reached a long-term strategic partnership with Shishi International Fashion Week, giving the Fashion Week a richer content and display carrier.

As the highlight of this fashion week, on the evening of the 26th, the top ten designers in Guangdong Province, Shi Sheng, represented Apple Apparel and brought us a costume feast combining technology and fashion.

Apple apparel has been innovating and developing for more than 20 years and has more than 2,000 brand stores worldwide. In 2017, Apple Apparel took the lead in launching the smart fashion health product series, using technology innovation technology to create clothing into a smart wearable device, so that in addition to the fashion protection function, the clothing can also bring users health monitoring, health care and other functions.

This fashion week, Apple and Shenzhen Zhishang Technology Co., Ltd. jointly developed the smart clothing 2017 autumn and winter series successfully released! The great invention of this century "graphene" material implanted into the fabric, you can achieve the far infrared intelligent thermostat function; The launch of the smart sportswear product can monitor the user's exercise data and physical health data in real time to give users guidance on scientific exercise.

In addition to the wonderful closing ceremony and the grand signing ceremony, the 2017 Lions International Fashion Week Golden Lion Fashion Awards Ceremony was held at the closing ceremony, and Apple Apparel won the “Golden Lion Fashion Best Brand Contribution Award”.

Editor in charge: Liu Bing