Summary:

A full three-day rush to observe the China International Cashmere Festival held at the Hong Kong International Convention Center. Hear expert presentations and exchanged views with several cashmere exhibitors. The reporter found that the transformation and upgrading of the cashmere industry had achieved initial results, and the brand awareness of the industry chain was awakened. Products are diversified.

Economic recovery, industrial upgrading show smile

This year, China's cashmere market has seen double-digit growth in recent years. According to China Customs' import and export data, from January to July, China's cashmere and wool-free exports were 1,451 tons, with a total value of US$146.66 million. The amount and amount increased by 57% and 51% year-on-year, respectively. Cashmere products had export value of 692.23 million US dollars, an increase of 19.9 percent year-on-year. %.

“This is a very brilliant data. This achievement is very precious and it is not easy to come by.” Tian Lu, head of the Animal Husbandry Division of the China Food, Animal and Livestock Import and Export Chamber of Commerce, said at the International Cashmere Festival Forum. He analyzed and pointed out two reasons: On the one hand, the world economy has improved, cashmere as a high-end luxury goods, and the price elasticity is large; on the other hand, China's cashmere export pressure has been greater in the past two years, and export growth has been slow. This data is at a very low base. The increase in growth is a kind of restorative growth.

In spite of this, he said: “Looking forward throughout the year, even if the future development has slowed down in this trend, it is still a very good year for the whole year. From the export structure, the growth of dehaired cashmere has reached 50. More than % means that market confidence has increased and overseas stocks have also been consumed."

All along, China is considered to be a big country of cashmere raw materials, because nearly 75% of the world's cashmere raw materials are produced in China. However, from January to July this year, China imported 5,228 tons of cashmere raw materials, imports increased by 26.9% year-on-year, amounted to USD 87.61 million, up 47.8% year-on-year, and cashmere yarns exported 2741 tons to USD 365.75 million, up 26%, respectively. And 36%; cashmere scarf exports 26.88 million US dollars, down 19%; cashmere sweater exports 282.2 million US dollars, an increase of 7%. Tian Hao, who has been in the cashmere industry for nearly 10 years, commented: “This data is very interesting. China has changed from a big raw material country to an importer of raw materials.”

Looking back at history, the low end of China's cashmere industry, when the highest export volume reached 5,000 tons, China's cashmere raw material imports in 2003 was 1629 tons, 10 years after today's growth rate of 2.38 times. This fully illustrates two issues: First, industrial upgrading, more companies began to spin, to make finished products; Second, the constraints of environmental factors such as captivity, limited conservation, China's cashmere production capacity decreased.

"With such a large amount of imports, it is fully demonstrated that China's cashmere market is very large, and it has become the world's fastest-growing and most potential cashmere market, and the upgrading of the industry will inevitably lead to an increase in consumption," Tian said.

Pioneering and innovative: diversification of cashmere apparel

For a long time, Chinese cashmere products have given people outdated and single “cashmere sweaters”. Many domestic fashion-conscious consumers prefer to spend a lot of money, but also to buy foreign brands made of Chinese cashmere. China has always been a loser in the terminal design and product innovation of cashmere products. However, the cashmere dresses, cashmere cheongsams, and cashmere underwear displayed on the models at the International Cashmere Festival Fashion Show this year really made the participating audiences shine.

This reporter learned that these fashionable and unique cashmere garments were selected from 61 Chinese cashmere companies. From the love of cashmere cheongsam, the reporter interviewed the team leader of R&D and designing this high value-added clothing—Pangu Wang.

With his understanding of the cashmere industry and his deep feelings for grassland culture, Chairman Wang created his own cashmere museum three years ago. At present, cashmere museum presents a series of cashmere from cashmere cheongsam, cashmere coat to cashmere underwear. apparel.

For information on cashmere sweaters, please pay attention to the Chinese cashmere sweater trading network.


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