Designer Yang Zi Brand ANNAKIKI 2018 Milan Fashion Week Fashion Show

The ANNAKIKI 2018 S/S design was inspired by a common social phenomenon of the moment - the "Phoneaholism" mobile addiction group - the lower race. The emergence of mobile phones and digitization has been part of the progress of humanity, and it also undermines normal life. We are accustomed to the "quick" fragmentation rhythm, life is occupied by all kinds of information, there are serious symptoms of mobile phone dependence, people are increasingly close to the island of emotional expression.

In the task of simplifying the current rules of life that are dominated by smartphones and social media, designer Yang Zi brings us a highly provocative series that will not only be conceptually implied. In the sense of beauty, the audience is highly sympathetic; the two are intertwined, and each piece of clothing is both an interpretation of reality and a warning to those who have not yet awakened.

Although this series has made a rich reference for retro images, it is also fully consistent with the depiction of contemporary society. In fact, graffiti, slogans and images of pop culture in the 3.0 era can immediately bring viewers into the current mobile poisoning frenzy. The 1980s-style silhouette with bold contrasts, while at the same time being hampered by elements such as asymmetry, wear, and transparency, makes it look like it is wandering between the past, the present, and the future.