Boca visits clothing wholesalers: How to grasp the Internet + and develop a new model of clothing wholesale?

Under the Internet era, all walks of life have suffered. As a member of the traditional industry, 99% of them are distressed. How should we sell these?

Clothing wholesale as one of the most traditional business models, in the 80s and 90s, irrelevant design has nothing to do with the irrelevant quality, as long as the opening of a stall has business, the era created a model, created a lot of people to get rich. However, with the development of Internet technology, the business model has been completely subverted, and the speed is so fast that traditional conservatives are caught off guard.

99% of clothing owners stay in passive wholesale mode

Mr. Zhang, a clothing manufacturer who has been in the business for 20 years, has stalls in the 13th line, Shahe and other markets. At the peak of the annual income of tens of millions, now with the online brand eroding, the turnover is decreasing year by year, business is getting harder and harder. This is not an individual phenomenon, but the confusion of most clothing people.

Recently, Boca Design Xiaobian visited Guangzhou's thirteen-line clothing wholesale market, Shahe wholesale business circle, and deep exchanges with dozens of clothing wholesalers, and got a common point: do not know how to borrow the Internet to sell goods?

The Internet is the trend of the times and must be adapted to new developments with new thinking. Most of the clothing wholesalers' ideas stay in the 1980s and 1990s, and wholesalers can manage the supply organization. The channels pass through the stalls of the wholesale market. Small wholesalers follow the management ideas of large wholesalers and move from big cities to small cities. Wholesale, where the source of goods flows, regardless of the shipment, the transaction is calculated.

In our opinion, this is a typical passive wholesale mode, as long as there are explosive products, the price is good to create a miracle. Can be often used by consumers, and explosives are not always there?

How is internet + clothing?

In the face of the raging Internet, how can we transform these clothing wholesalers and catch up with the Internet? The design of Boca clothing gives the wholesalers three suggestions:

1. Establish brand thinking

Many small and medium-sized clothing companies feel that they are just small businesses and cannot talk about brands. But today's era, which one is familiar with is not a brand, which is not a brand endorsement of a century-old store? Establishing brand thinking, transformation of brand operation is a long-term solution. The brand management is to abandon the single order and turn around and operate around the brand.

The brand approach needs to have its own brand beliefs, claims and brand missions. If you don't have it, you can find a professional person to find a professional company plan. For example, our Guangzhou Boca Garment Co., Ltd. has served more than 300 domestic famous men's and women's clothing brands. From the previous research and negotiation to brand style positioning, price strategy, etc., all of them are followed up by professional teams to help one-on-one service. Really understand the needs of consumers, avoid product homogenization, etc., instead of headless flies, lost direction.

2, design oriented

Copying, roasted seeds and nuts has become a proper term in the clothing industry. If you look at the market and sell anything, you can win the market five years ago and 10 years ago. This model is not applicable now.

Although the brand soul is a product, but the product is the design of the soul, therefore, clothing design has become a top priority, so professional designers must not only understand the market to understand the trend, but also the ability to grasp the future trends and marketing judgment. But for most small and medium-sized clothing companies, how difficult is it to train a competent and professional design team? So look for a professional design company to avoid personnel cost management.

(Boca clothing design professional Designer)

Our Boca Fashion Design is a professional and experienced 30 professional designers who use scientific methods to analyze color fabrics, market trends, targeted development, and use big data to speak and help customers develop.

The most suitable clothing design.

3. Internet management mode

The rise of Internet+ has eliminated backward and complicated management modes, which has greatly improved people's communication and management efficiency. Most of the traditional clothing wholesalers stopped at the pen and paper stage, and they used a small book to paint and change, but they often made mistakes.

For example, when we record an order, it is easy to be disturbed, and there is an error; when a small amount of logistics occurs, the wrong goods are sent, the wrong address is sent, and so on, so that one step is wrong, and it is a waste of money.

Therefore, traditional wholesalers should abandon the habits and management modes that people can't make bigger and stronger. Only a strong information system must be established in the background to help meet the full supply of the store, functional and factory. The interconnection of the chains allows the employees to get to know the goods in the first place, and also facilitates data analysis and inventory.

In the Internet age, you do not accept and insist that single-handedly fighting is undoubtedly a dead end. You accept and try to break through in the cracks!

Responsible Editor: Business Internship