When the emperor appeared in the World Cup, the fans even believed that "the men who play football are all clothes hangers"

"The World Cup is not only the battle of the world's 32 powerhouses, but also the world's top enterprises and businesses. To become a World Cup sponsor, it means to stand out on the global stage and be remembered by fans around the world."

Contributing writing / convex and concave (senior reporter)

Not everyone is interested in football, but each World Cup can always attract the attention and discussion of billions of people around the world. The handsome and sophisticated styles of the players in the world are often talked about. Although the recognized male model team Italy missed the World Cup this year, the official brand of the official brand on the LED billboard of the World Cup has become one of the hottest topics in this year's World Cup.

The Emperor Business Suit is one of the seven Chinese sponsors of this World Cup in Russia. The other six Chinese brands are Wanda, Mengniu, Hisense, VIVO, Yadi and the guiding arts. For the first time, the emperor of the international stage of the World Cup has demonstrated its superb creative ability and skillfully positioned the theme of world marketing as “the Emperor” for a World Cup. This clearly stated: on the one hand, this is the first World Cup brand tour of the Emperor brand, on the other hand, this is also the first World Cup sponsorship tour of Chinese clothing companies.

Official FIFA World Cup Dinner on June 11th, President of the Imperial Card Lu? Photo with FIFA President Infantino

Decision: Let the brand use the World Cup as a "Made in China" to play CALL

This summer, the emperor made a big event, the last "bull" sponsored the Russian World Cup, so that the brand image of the emperor appeared in the world's first event. Immediately after the announcement of the news, it attracted global attention. Chinese netizens even commented that "the strength of the face of the World Cup, the Chinese companies in the sponsors for China, the national sentiment to play CALL."

In our past impressions, sports brands like Adidas and Nike prefer the IP of top events. A menswear brand, especially a menswear brand based on formalwear, has invested heavily in the World Cup sponsors. Is it wrong to choose the marketing path? Is it an adventure for the Emperor to choose sports events for sponsorship?

As everyone knows, athletes, especially football players, are born "clothes shelves." The most handsome in a suit, or playing football. The World Cup has always been a super stage for male and female, and the international Men's wear brand has always regarded the World Cup as a showcase for strength.

Caption: This photo of Digent has once again proved that football players wear a suit is a natural male model team.

Looking at the dress lineup of this World Cup, the suit worn by the German team is sponsored by the German first-line brand Hugo Boss; the Portuguese team with Ronaldo is wearing a Sacoor Brothers custom suit; the five-star Brazilian is dressed by Brazilian designer Ricardo Almeida. Suit; the dark blue suit worn by the Gallo Rooster France team, from the French haute couture suit brand Francesco Smalto.

On the value of the figure, the Spanish team is also the standard of the male model team, they wear Emidio Tucci custom suit this year. The price of these custom suits is very high, and the cost of a set of suits is at least tens of thousands of yuan. The Italian team, which failed to enter the finals, has always been Armani's "male model team".

Before investing in the World Cup in Russia, the Emperor brand conducted in-depth research and evaluation. At present, the World Cup strategy of the Emperor brand has received preliminary results. According to the statistics of the Emperor brand, before and after the opening of the World Cup, the online search and click volume of “Dili” and “Dijia, World Cup” surged. After becoming the sponsor of the World Cup in Russia, the retail sales of franchisees around the country have grown significantly year-on-year. At the same time, many merchants have consulted and joined the brand. This year's Dragon Boat Festival and Father's Day are adjacent to each other. It coincides with the World Cup period. During that time, the sales of the brand-name retail stores increased significantly year-on-year. Many consumers gave the emperor's dress as a gift for Father's Day. family.

Caption: On the Baidu index, the 90-day chart of the "Dip" and "World Cup" is basically the same, indicating that the strategic effect of the World Cup is very obvious.

Communication: The brand-name World Cup theme fashion film is available

As everyone knows, the World Cup is not only the competition of 32 football teams in the world, but also a place for powerful enterprises and businesses. Being a World Cup sponsor means standing out on the global stage and being remembered by fans around the world. Adidas, Coca-Cola and Sony have all taken the World Cup to become an international brand.

In the context of Chinese football missed the World Cup, "Made in China" is deeply involved in the World Cup. The World Cup has increased the gold content of China's traditional manufacturing industry. At the same time, Chinese companies have also begun to enter the World Cup to build the influence of China's high-end manufacturing. Chinese brands have become the biggest gold owners, and the sponsorship amount ranks first in the world. Seven Chinese companies appeared in this World Cup sponsorship team, and other brands focused on media advertising. The Emperor business suits launched intensive offline marketing campaigns during the World Cup.

Caption: The World Cup wild fashion blockbuster created by the Emperor brand is also a hormone for walking.

Emperor brand teamed up with Xiamen's post-80s fashion agency, directed by China's famous show Yanhua and fashion photographer Wu America, to create a set of World Cup-themed fashion blockbusters.

Muscles, males, gas fields, suits on the football field, this is a wild fashion blockbuster, also a walking hormone. This is a creative game and a new attempt in the fashion marketing of the World Cup. The football and the suit collide with the spark of passion, and the stability of the business dress is perfectly integrated with the vitality of the green field. The brand image of the brand will go from the field to the side of the consumer. Starting from July 2, 2018, these images will become the main visual images in the brand-name retail terminal stores.

Photo caption: The World Cup wild fashion blockbuster created by Emperor brand and Chinese senior photographer Wu American team

Everyone needs a haute couture suit that takes on most of the social functions, along with your business trips, company meetings, interview weddings, and more. The relevant person in charge of the emperor said that the haute couture dress represents a brand new attitude to life, and it is not possible to use the intensive advertising bombardment of traditional FMCG in marketing. In this area, consumers need to be educated and guided.

Photo caption: Emperor brand and senior photographer Wu America to create the World Cup wild fashion blockbuster

For this World Cup, the brand has issued 2018 sets of limited edition high-grade custom men's clothing, which are designed by experienced fashion designers. The craftsmanship is exquisite and ingenious. The Emperor brand hopes to let more people appreciate the charm of formal wear through these 2018 sets of Haute Couture dressing promotion. When you are willing to spend your energy to collect exquisite accessories for your suit, magnificent bag, special meaning of the legion tie, K gold cufflinks, when you start to work hard for two Navy fabrics, repeatedly compare, unconsciously Your taste is not what it used to be.

Cross-border: Emperor brand promotes the harmonious symbiosis between "wear" and "makeup"

In the view of the Emperor brand, business men should pay more attention to their own decent. Even if they watch the ball staying up late, they should be in a variety of occasions on the next day, which is inseparable from the harmonious symbiosis between “dress” and “makeup”. .

During the World Cup, Digent and the new mobile Internet beauty brand, Han Fei Shi, launched a deep joint marketing cooperation. In the brand-name retail store, consumers can receive a Han Fei poetry men's cosmetics when they purchase the brand-name products. In the online sales platform of Han Fei Shi, it will also promote the dressing products of the brand.

The cross-border cooperation between Emperor and Han Fei Shi represents a new combination of life attitude and aesthetic style. They are aimed at the pain points of the World Cup staying up late, and the men's grooming through masks and suits, so that men can face more gracefully and calmly. The challenge of the day.

Photo caption: The brand and the new mobile Internet beauty brand Han Fei Shi launched a joint marketing cooperation.

In terms of the brand, there have been many successful cases in cross-border cooperation. Each time the “marriage” can always be transformed into a sales legend, so that both parties can achieve 1+1>2 marketing effect. Cross-border cooperation will produce a different kind of spark. Recently, with the well-known fashion beauty brand - Han Fei Shi's cross-border cooperation on the theme of the World Cup, in a short period of time, it has begun to show results, both sides' exposure and sales during the World Cup have increased significantly.

With the influence of the World Cup, the brand marketing road of Emperor brand is taking advantage of the trend. Before the end of the World Cup group stage, the brand became a partner of Ali Sports. Emperor brand business dress has become Ali sports special clothing. The sports team founded by Ali Sports, the Dazu League and the Hangzhou Marathon, and many other young people, said that in the future, the company will further cooperate with Ali Sports in sports marketing to develop more sports products. : Etiquette dress, sports suits, sports jackets, and extend and expand the road of sports marketing, to achieve strategic cooperation in international sports resources.

For Ali Sports, they always hope to provide high-quality and convenient all-round sports services for ordinary Chinese sports people, so that every Chinese can dream of a sportsman. Ali Sports is backed by Alibaba's powerful ecological chain, and its efforts to construct a sports economic foundation platform has emerged. Today, it is necessary to participate in the product line with stories, backgrounds and more practical actions to help more sports. The healthy image of a crowd-shaped male model.

When the 19-year-old Mbabe opened his long legs in Moscow, nowhere fans witnessed the beginning of the world-class new stars, but also lamented Messi's World Cup. A new football era has begun. For Chinese clothing, Chinese manufacturing, and Chinese consumption, the World Cup “Emperor” will also be an unprecedented world-class appearance. The new era of Chinese clothing brands has also begun.