Shannon was invited to lead the clothing brand exhibition. The “Pop-up store” appeared in Xidan Joy City.

The design of men's singles farmers began in the country in September this year, the direct sales stores have landed in Beijing, Shanghai, Tianjin, Changsha, Harbin and other places. In order to let more people feel the artistic quality of single farmers, from October 1st to October 20th, the concept of "cutting valleys" was used to display the peasant Pop-up store in the Beijing Forbidden Grassland art mall. Shop), affirmation of domestic art, fashion, commercial real estate circles.

Shannon 2013 A/W main image

Invited by Xidan Joy City and Kaide Jingpin Shopping Center, Shannon's art guerrilla shops will continue to be presented in Beijing. On October 21st, the guerrilla store of the concept of "Single" "Valley" was formally opened at Kaide Jingpin. From October 23 to October 27, invited by the China Garment Association and Joy City, as the “Chic Trend Brand Exhibition,” the domestic art and design clothing brand, the new “Geometry Space” concept guerrilla store will Xidan Joy City.

Single Farmers Pop Up store

Chic Trend Brand Exhibition (hereinafter referred to as “Brand Exhibition”) is co-sponsored by China Fashion Association and Xidan Joy City. It is the first in China to focus on the lifestyle of young people as the core element covering art, fashion, fashion, and cutting-edge original designers. Clothing and apparel brands and lifestyle brands are on sale. The first “Brand Exhibition” invited a number of excellent domestic and foreign designer brands represented by single farmers. This includes internationally renowned designer brands such as Jade en plus, 2 power, and I cut. Single farmers, will be the main promoter of the brand, occupying the core of the atrium at the center of the event.

In order to fit the pioneering and popular temperament of Xidan Joy City, this time in the guerilla shop of Joy City, Xidan, the designers of Shannong’s designers used a variety of geometric planes such as trapezoidal, circular, rectangular, and triangular shapes to create multiple shapes. Irregular three-dimensional model. The innovative type consists of a circle and a rectangle that are different from the background walls that were too flat in the past; a three-dimensional steel frame made up of multiple irregular triangles replaces the conventional flat display space. Each model is not obviously isolated. Interspersed with each other, combined with each other and built on each other to build a complete set of geometric space language. With four corner lights, the light from the entire space penetrates through each side to create a bright, sturdy display space.

Shannon 2013 A/W Collection

In this cooperation with Xidan Joy City, Shannong has placed some attempts. Single farmers hope to combine more commercial space and practice more artistic activities. Let the single farmer advocated a kind of art and simple life and dress concept, affecting more sophisticated Chinese people and adding new shopping experience to commercial real estate.