2020 LYCRA® (Lycra®) brand consumer immersive experience event opens grandly The world-renowned fiber brand LYCRA® (Lycra®) recently held an immersive experience event for brand consumers in Chengdu and Hangzhou, respectively, in the "Fun and Fun Carnival". Continuing the spirit of the brand campaign in 2019, "Freedom of Action", the brand image of LYCRA® (Lycra®) creates a new brand voice through close online and offline interaction activities with consumers, and shows a younger and more interesting Brand. Under the influence of the epidemic, consumers are paying more and more attention to comfortable, healthy and sustainable lifestyles in addition to fashion trends, and the LYCRA® (Lycra®) brand has also joined forces in the industry including LEE, Ubras, FILA, Peacebird, Anna Leading brands such as Sui, VFU, Jiaonei, Carameira and Xiaochong will display garments containing LYCRA® (LYCRA®) fiber and technology at the event site, and also brought LYCRA® (LYCRA®) fiber technology as a clothing belt All kinds of innovative development and unlimited possibilities. "We still see great opportunities in the Chinese market. Chinese brands and retailers have a high degree of entrepreneurship, allowing us to continue to work with them to innovate, and at the same time accelerate our innovation, and continue to meet consumers' demand for clothing quality, comfort and comfort. Fitting needs." said Hu Yanjun, vice president of Lycra apparel business in Asia. "Move Free Me" Visual Blockbuster Brand Campaign Interprets Colorful Life The LYCRA® (Lycra®) brand annual visual blockbuster, which was previously released by major mainstream media, was re-appeared at the event site, echoing the theme. In the video, three "slash youths" from different countries and backgrounds enjoy a diverse life with multiple identities, and what runs through them and enjoys the colorful life and achievements is LYCRA® (Lycra®) fiber and its elastic charm . Through the innovation of technology and concepts, the LYCRA® (Lycra®) brand continues to define the functions of fibers, fabrics and clothing. While providing clothing with elasticity, close-fitting, shaping and comfort, it also presents what different individuals and personalities have explored. wonderful. Fun Carnival enhances interactive experience The LYCRA® (Lycra®) brand has further expanded its development footprint in 2020. The new first-tier cities, Chengdu and Hangzhou, were selected for this event. The increasingly open business environment and growing consumer demand in the two cities have given the LYCRA® (Lycra®) brand a new stage, releasing the spirit of endless exploration and innovation. At this special juncture of the times, this event has become the annual chapter of the brand's link between the past and the next. It also expresses the brand's determination to continue to develop and challenge difficulties. At the same time, it has gathered many brand friends, industry colleagues and loyal consumers to join in and enjoy this time. Interesting interaction. At this time when confidence in the domestic apparel retail market is restored, LYCRA® (Lycra®) continues to provide consumers with more innovative apparel solutions. Under the theme of "Fun Carnival", LYCRA® (Lycra®) brand offline experience activities run through the innovation of brand technology and concept, and its ability to continuously define fiber, fabric and clothing innovation. The highlight of the event site is the tent with the shape consistent with the brand's LOGO. It is intended to tell all consumers that this is what the LYCRA® brand is made of. At the event site, an interactive experience game with the same technology was also developed based on different technologies. While paying attention to the diversified senses, consumers can also have a more in-depth immersive experience. Through play, they can catch a glimpse of the art, technology, VR and wisdom in that corner of the created world. Different games introduce LYCRA® (Lycra®) brand technology in denim, underwear, sportswear and hosiery in an entertaining way. Consumers can also instantly scan the QR code to purchase online through the "Lai Xunle" applet, quickly linking with e-commerce. "As we move towards 2021, the Chinese market will continue to recover strongly. Our focus will be to continue to actively adjust in the new normal, and to work closely with powerful fabric factories to become committed to quality, performance and innovative solutions. While the best partners of brands and retailers, we always provide consumers with the best service." Hu Yanjun said. Hu Yanjun, Vice President of Apparel Business Asia, Lycra About Lycra Lycra produces innovative fibers and provides advanced technical solutions for the apparel and sanitary materials industries, as well as special chemicals for the spandex and polyurethane value chain. Lycra is headquartered in Wilmington, Delaware, USA, and is world-renowned for its innovative products, technical expertise and strong marketing support. Although the company was newly established, its business can be traced back to 1958, when the original spandex fiber-LYCRA® (Lycra®) fiber was born. Today, Lycra focuses on adding value to customers' products, by developing unique and innovative solutions to meet consumers' requirements for comfort and long-lasting performance. Follow Lycra's official WeChat to learn more exciting information Women'S Recycled Slippers,Candy Color Slippers,Flat Sandals For Women,Women Sandals Flip Flops Huaian sunrise shoes Co.,Ltd , https://www.hssindoorslippers.com
October 09, 2024