The network brand is a general term for network service products, network domain names and network enterprises. It includes both enterprise font numbers and trademark names extended by traditional enterprises to the Internet, as well as enterprise domain names and personalized service products that use the Internet as a development space. e brand. Its essence is a kind of commitment and guarantee, that is, providing meticulous and thoughtful services to netizens and even the community. The online brand strategy is to use the Internet to promote brands, promote brands, convey brand information, and shape brand image. At the same time attract visitors to form an online shopping group, increase online sales, improve brand efficiency, and maintain online brand rights through legal, administrative, economic and other means. In other words, the online brand strategy is a master plan and a long-term goal outline for online brand development, and is a series of work carried out by enterprises, governments, netizens (consumers) and social groups to create and develop online brands. The general term. The Internet integrates the personality and characteristics of all brands in a corporate brand portfolio to fully and fully reflect the brand. The development and implementation of online brand strategy is the need for enterprises to accumulate assets and develop markets, especially occupying a larger Internet market share in the future. It is an important tool for enterprises to win talents, and also an effective way for enterprises to solve consumers' lack of trust in online brands. Enterprises must respond to the inevitable choice of economic globalization. Online brand strategy generally includes the following aspects: (1) Online user segmentation The creation of a strong brand must coordinate the target user base and the website. When setting up and planning a website, it is necessary to understand the requirements and expectations of users before, during and after the visit, to understand their interests, and to understand the goals and motivations they are looking for. This requires a dialogue created through the website that is fun and relevant to the user. To achieve this, it is necessary to implement user segmentation. The main criteria for subdivision are: demographic criteria such as age, gender, etc.; geography standards, such as provinces and cities, urban and rural areas, east and west, etc.; psychological standards, such as interests, preferences, etc. (II) Creation of online brand opinions The brand perspective is the total evaluation of the brand's ability to meet special motivations. It is often a relative factor to compare products (services) with their competitors. Consumers always choose from competitive products (services) based on brand perspectives. Since people visit websites to always obtain products and service information, they must pay special attention to the construction of brand opinions. His work includes: 1 establishing a point of view -- making the target user group aware of the brand name, website or trademark; 2 enhancing the point of view - making the target user group feel good about the brand; 3 maintaining the view - keeping the target user group good for the brand ; 4 revised views - change the position of the product in the target user group; 5 change the brand perspective - in the case of the negative value of the brand is greater than the positive value, generally need to do so. (III) Development of online brand platform Brand role, connotation, individuality, support and other factors constitute the basic platform of the brand, which determines the consumer's intuition of the product and the brand's image in the minds of consumers. (4) Online brand attraction and attraction To make the site more engaging, it’s important not only to show visitors the product features, but also to let them experience all aspects of the brand. Therefore, there must be rich and exciting programs to strengthen the brand's position in the minds of consumers. As in the previous example, Barbie allowed Barbie fans to design a scene story for their Barbie dolls on the site, and so on. (5) Online brand strategy objectives Regardless of the type of online brand, a clear target series is required, including: 1 number of return visits; 2 average visit time and overall time of the visitor page; 3 average time spent by visitors on the main activities of the website; 4 individual visitors Number; 5 users' behavior on the Internet; 6 websites that users think of earlier; 7 the number of emails sent by consumers to the website; 8 the operation and income of the website. (6) Online brand strategy American contemporary marketing master Ai Lisi and his daughter Laura Rees's "11 Rules for Building Online Brands" put forward 11 brief rules for companies to use the network to build brands: 1 any / or one rule; To the law; 3 general name rules; 4 unique name rules; 5 single rules; 6 advertising rules; 7 global concept rules; 8 time rules; 9 extension rules; 10 super-isolated rules; Later, other brand researchers proposed three rules: the human law, the cultural law and the cold air law. (6) Online brand strategy steps In the "Network Age Brand", American Sage divides the implementation of online brand strategy into five stages: (1) Discovery - Take the time to fully understand all aspects of the company's online brand strategy. It combines brand promise, core information and business plan to ensure that the brand is at the core of the company. (2) Conception - Brand concept determines the overall structure of the brand and is the basis of the online brand strategy. The idea doesn't take a lot of time, but it has to get substantial results, providing a clear brand mapping that is synonymous with brand strategy and corporate goals (based on existing sites, a strategy for building strong brands, called brand mapping). (3) Text expression - The brand description of the brand should be based on the structure of the brand, which can reflect the image of the brand itself and explain its voice, personality and characteristics. (4) Visual, sensory and tangible expressions – In order to create a truly personalized online brand, companies must integrate the visual and sensory elements of the brand and incorporate these elements into the brand's design. (5) Execution - The execution stage of the online brand is to introduce the new brand to be created. After the various stages return to the process of rediscovering, it is actually a complete cycle. PTFE Coated Glass Fabric Silicone Psa Tape PTFE Glass Fabric Silicone Tape, PTFE Silicone Psa Tape, PTFE Coated Glass Fabric Tape NINGBO TIANSHUO (SUPERBRIGHT) TECHNOLOGY CO. LTD. , https://www.ptfe-supplier.com
October 23, 2024