In the afternoon of September 14, ININFORMAL brought a rebirth.
No matter how the times change, the fashion circle always regards "breaking the stereotypes" as an eternal theme. Probably because young souls always "love freedom and hate the shackles", and fashion is the most intuitive way for them to "unlock the shackles and explore themselves".
Just like the theme of the brand "textile" this season-Rebirth (rebirth).
The brand firmly believes that "he who is brave to deconstruct can be reborn." If you are tired of the unchanging life, you may wish to deconstruct and rebirth in textiles, and let the ordinary life bloom beautifully.
Deconstructionism is the most important interpretation of the theme of this season.
Deconstructionism was originally a philosophical concept put forward by Jacque Derrida, and it was derived into the fashion style of this season of "Textile". Through the deconstruction and subversion of classic design elements, the brand liberated the shackles in the body and mind of contemporary people and broke what was regarded as "As it should be" rules.
Deconstruct, subvert and reorganize seemingly unrelated or even contradictory design elements, so that the clothes convey a complex and three-dimensional temperament. Just as everyone who puts on "textile" is a complex polyhedron, they are sometimes gentle and gentle, sometimes tough and rebellious...cannot be defined by a single label and rule.
Franca, the former editor-in-chief of VOGUE, said that “fashion has no laws and no rules.†The same is true for the clothes of this season, subverting traditional clothing silhouette patterns, destroying and reorganizing them, and injecting new connotations into them: both comfortable and sticky. Combining, yet flexible, elegant and concise on the one hand, and cynical fun on the other...This kind of uncertain and irregular design can make the wearer radiate a richer and more aura.
In addition to deconstructionism, "Textile" items this season also have a lot of ingenious detail designs.
The collocation of different texture fabrics creates a rich sense of hierarchy. The collision of stiffness and softness makes people feel the three-dimensional personality of the wearer, sometimes sexy and warm, sometimes serious and restrained...
Through the simultaneous use of leather and jacquard materials, the textile makes elegance, calmness and courage, at the same time, it feels feminine and dignified at first glance, and then you can realize the rebellious and unruly temperament at first glance.
The seemingly contradictory two styles can blend so perfectly, it is estimated that the wearer also has a multi-faceted unique personality like clothes.
The bold color contrast design is also a highlight of this season's single product. Through the collision of different colors, we can create wonderful visual reactions, breaking people's stereotyped style impression.
The low-key and serious black western outfit with lively and bright fluorescent green, revealing a hint of playful and rebellious color in the coldness, makes people shine, and can't help but wonder: "What kind of character is the owner of the clothes?"
The low-brightness dark gray is accompanied by bright white lines. The lines are like water waves flowing. The overall design is rigid and soft, seeming to be contradictory, but in fact it echoes each other and has an aftertaste.
It can be said that the new products of the season displayed by "Textile" in Guangdong Fashion Week inspired all viewers.
The design inspiration for this new product comes from the life and personal experience of the brand designer. This high-profile young brand "Informal" was established in 2019, focusing on the combination of high-end custom craftsmanship and ready-to-wear.
The principal Ronglin Cao graduated from the University of the Arts London-LCF London School of Fashion. He has served as an assistant to the fashion media and engaged in high-level customization work in Sevier Street, London. The team members are all born in the 90s, so they know better My clientele, the young Office Lady, knows that contemporary working women have both dreams and ambitions, but also the need to explore their inner world.
The brand is committed to creating more personalized clothing for new working women, meeting the needs of urban girls who are both elegant and dignified, but also fun and fashionable. The clothes show the complex personality of the wearer, and the classic and practical items are presented. Different kind of charm.
That night, Textile INFORMAL won the "2020 High Quality Women's Wear Design Award" issued by Guangdong Fashion Week.
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